The Hidden Money
What Is Google AdSense and How You Can Make Money With It AdSense is an ad serving program run by Google . Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service. Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. What that means, is that everytime your page loads for anyone anywhere in the world to see it, Google is actually reading the page as it is built and then inserts the most relevent ads for the keywords on your page. Wow! Now talk about a targeted audience for these ads! Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. Google AdSense is probably the easiest money you can make on the internet. it is almost like an internet vending machine. It easily works in 4 steps.
1. Display a Google Ad on your website by pasting some short script that you can design the look of.
2. A visitor comes to you site and click on one of the ads.
3. You earn a small commission for the click.
4. Once a month Google pays you if they owe you once you reach the minimum payout amount.
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The Internet has opened up business in all sorts of ways.
It costs nothing to start a website.
Anyone can write a blog.
Putting ads on your pages takes minutes and requires no selling, no effort and almost no work at all.
And the revenues can be fantastic.
Millions of people have joined the Internet business revolution and have either swapped their day job for days of writing articles, or are enjoying some useful extra money with a hobby they love.
But earning on the Internet isn't limited to ad clicks and free content.
Some of the most popular goods bought and sold online are digital information goods.
These are items that you can't find in stores and which can only downloaded from the Internet. They might include software but usually they're ebooks and newsletters.
The advantage for the buyer is that he doesn't even have to leave his house and drive down to the bookstore to buy them. Nor does he have to wait for an online store to process his order, stick the package in the mail and for the mail carrier to deliver before he can receive his purchase.
With a digital information product, a customer can buy what he wants from his living room and receive it immediately.
That's a huge benefit.
And for the creators of the products, building them is simple, marketing them is easy and once your system is up and running, you can sit back and leave the money to come in all by itself.
That's really the biggest benefit of information products like these. They can create a passive revenue stream that continues to generate income even while you're sleeping, watching television, soaking up rays on the beach... or working on your next great idea.
You won't have to find a retailer, fill your garage with wholesale goods or lay out on expensive production costs in the hope that the sales will recoup your investment.
With digital information products, you just have to create the goods, upload them and take the money when people want to download them.
And the really good news is that you don't even have to create an information product of your own to benefit from this opportunity.
It's also possible to take a share of the sales price of other people's information products by promoting them on your websites. That's very simple to do and it can still generate large amounts of passive income without any of the work involved in producing a product yourself.
Whether you choose to sell your own information products though, or promote others' for a cut of the sales price, there's one service that's just invaluable.
ClickBank.com is the place to find digital information products to buy, sell... and to promote.
The site lists thousands of items in a range of different categories, and lets any publisher submit their own products.
For publishers, it means that you already have one good sales outlet for your products. But it also means that you have access to thousands of affiliate sellers who can't wait to promote your product for you.
The report stats by talking about creating your own information products. That's where most of the money is and it's really not as hard as it sounds!
If I can do it, anyone can do it!
I'll explain how to pick a topic for an ebook, plan your chapters... and hire a ghostwriter if you don't want to do it yourself. Then it's almost just a matter of and setting a price and sitting back to enjoy the income.
Then it's almost just a matter of and setting a price and sitting back to enjoy the income.
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Pernyataan yang pernah dilontarkan Alvin Toffler akan terjadinya pergeresan dari masyarakat industri menjadi masyarakat informasi kini telah menjadi kenyataan. Sebuah komunitas baru di masyarakat yang begitu getol memburu informasi (e-community) telah hadir dengan cirri khas tersendiri, Dalam waktu 24 jam sehari, yang sepertinya masih kurang, komunitas ini memburu sekian juta informasi yang setiap saat di up-date. Mereka memiliki kesempatanuntuk saling berbagi begitu banyak informasi di jagat raya bumi ini melalui sebuah jejaring maya yang dikenal dengan Internet.
Fenomena ini begitu besar pengaruhnya hingga kemudian muncul sebuah paradigma baru bernama new economy. Dalam artian yang sederhana, ekonomi baru adalah sebuah istilah yang merefleksikan berbagai macam aktivitas dengan basis Internet. Dengan term-term e (electronic)-things nya, ekonomi baru memunculkan banyak istilah dimasyarakat seperti e-commerce, e-business, e-banking, dan lain sebagainya.
Don Tapscot penulis The Digital Economy yang dijuluki Wakil Presiden America, Al Gore, sebagai salah satu maha Guru Cyber, mengatakan bahwa perubahan fenomena bisnis yang terjadi pada saat sekarang membawa konsekuensi logis yang mengharuskan berbagai macam aktivitas mau tidak mau bergabung dalam bisnis di Internet.
Menurut Sawidji Widoatmodjo, paling tidak ada 10 bisnis yang akan menjadi mesin uang di masa yang akan datang yaitu e-budget, bisnis suara, software, privacy, transmisi data, iklan rumah dan mobil, server, wireless e-mail, Internet content, dan solusi. Jika perkiraan ini benar, maka sudah saatnya bagi siapa saja untuk mulai menengok Internet sebagai media bisnis atau bahkan pekerjaan.
Inilah the hidden money yang sudah saatnya Anda juga bisa peroleh dari internet dengan cara mudah, simple, dan punya potensi untuk terus berkembang-karena pengguna internet juga pasti akan semakin banyak.
Untuk mendapatkan kekayaan melimpah dari internet Anda sama sekali
tidak membutuhkan website bisnis, produk untuk dijual ataupun pengetahuan
yang spesifik seperti yang dikatakan orang-orang . . .( i l h a m a l a m )
Segera Tinggalkan Metode Kuno Cara Menghasilkan Uang Dari Internet Sekarang Juga! Saya Akan Berikan Sebuah Konsep Baru, Sederhana Dan Terpercaya!
Apakah Anda sudah memiliki situs web, blog, atau portal ? Jika sudah, mengapa tidak mendaftarkan Google Adsense ? Joel Comm, salah satu orang yang sukses lewat program ini. Ia bisa menghasilkan rata-rata $ 500 per hari dari program Google Adsense.
Dengan hanya berbekal sebuah situs web, blog, atau portal, Anda sudah bisa mengikuti program Adsense tanpa harus mengeluarkan biaya sepeserpun dengan peluang penghasilan yang tidak terbatas. Caranya, Anda tinggal menyisakan sedikit ruang pada web, blog, atau portal untuk ditempati iklan dan atau mesin pencari search engine Google. Dengan begitu, pendapatan berupa dollar pun akan segera mengalir dengan sendirinya apabila ada pengunjung web atau blog yang melakukan klik iklan dan atau menggunakan mesin pencari Google di web atau blog kita.
Kalau Joel Comm bisa, maka Anda pun berpeluang meraup dollar. Ikuti langkah-langkah selanjutnya di situs berikut :
Contact e-mail: batik-sannas@plasa.com
10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they
read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.
2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!". People have been trained their whole life to stop what they are doing when they see that word.
5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.
6. Use the word "FREE" in your subject line. Your offer should be attractive to your target audience. It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)". People use smiles offline to gain people's attention and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on the internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones draws the most traffic to your web site. Also, read the FAQ before posting a message or ad anywhere.
10 Benefits Of Submitting Articles To E-zines
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site
address and e-mail address in your resource box.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against
your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision
to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't
publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow
their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase
your profits.
10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.
☺ To Form Dollar Programme/Program-program Pendulang Dollar ☺
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10 Benefits Of Submitting Articles To E-zines
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
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Saat ini, terdapat ribuan cara bagi netter (sebutan bagi orang yang ber-internet) yang tidak memiliki produk atau jasa untuk mendapatkan penghasilan dari internet. Dua di antaranya adalah mengikuti afiliasi seperti associate, commission, rfeferral, bounty and partner programs, dan program advertising seperti Fastclick, Bidvertiser, dan Google Adsense.
1. Affiliate Program
Program afiliasi merupakan program di mana pemilik halaman blog atau web akan mendapatkan komisi seandainya terjadi transaksi antara pemilik program dengan pembeli yang dilakukan melalui blog atau web afiliasi.
Amazon.com, Linkshare.com, Clickbank.com dan Cj.com adalah beberapa contoh program afiliasi besar yang banyak diikuti. Namun demikian, tidak semua affiliate program bisa diikuti. Clickbank misalnya, saat inibelum mengijinkan affiliater dari Indonesia mengikuti program afiliasi program mereka.
Berikut adalah beberapa program afiliasi yang bisa kita ikuti:
1.1. Two-tier Program
Perusahaan akan memberi komisi dari penjualan yang dihasilkan dari afiliasi yang telah berhasil Anda rekrut. Contohnya SiteSell.com milik Ken Evoy.
1.2. Pay Per Sale
Perusahaan akan memberi komisi untuk setiap penjualan dari situs web Anda. Contoh pay per sale program adalah Amazon.com
1.3. Bounty
Perusahaan akan membayar ‘bounty’(hadiah) kepada Anda sekali setelah pengunjung digiring ke situs merchant. Namun, apabila pengunjung tersebut membeli secara langsung dari situs merchant anda tidak mendapatkan apa-apa. Contohnya Fastclick.com atau valueclickmedia.com adalah program dengan system ‘cost per 1000 impressions (CPM)’. Artinya pemilik halaman web akan dibayar saat iklan klien mereka tayang 1000 kali-dengan atau tanpa pengunjung melakukan klik terhadap iklan tersebut.
1.4. Pay Per Lead
Mirip dengan ‘bounty’ di mana perusahaan akan membayar ‘bounty’ kepada anda sekali setelah pengunjung digiring ke situs merchant dan mengisi formulir pembelian. Pay Per Lead yang saat ini populer adalah Goalo.com
Bagi Anda yang ingin mencari program afiliasi lain, Anda bisa mengunjungi www.linkshare.com atau www.clicksor.com. Situs ini memiliki banyak perusahaan dengan afiliasi pay per sale, pay per lead, cost per visit (CPV), cost per click (CPC), pay per click (PPC), dan cost per thousand impressions (CPM).
2. Advertising Program
Adalah program di mana pemilik halaman web bisa mendapatkan uang dengan memasang iklan pihak lain di halaman web miliknya. Besarnya uang yang diterima akan tergantung pada ‘kontrak’ yang disepakati antara pemilik program dengan halaman web.
Perusahaan akan membayar untuk setiap pengunjung yang Anda bawa ke situs merchant. Contohnya Fastclick.com atau valueclickmedia.com adalah program dengan system ‘cost per 1000 impressions (CPM)’. Artinya pemilik halaman web akan dibayar saat iklan klien mereka tayang 1000 kali-dengan atau tanpa pengunjung melakukan klik terhadap iklan tersebut.
Program advertising lain adalah Bidvertiser. Program ini juga merupakan salah satu program yang cukup populer karena kita boleh tahu dan boleh memilih iklan apa yang akan dimunculkan di web atau blog kita termasuk biaya iklannya.
Berikut ini saya cantumkan beberapa alamat program advertising lain yang saat ini boleh dikatakan menjadi pilihan bagi para pemilik halaman web.
► www.adbrite.com
► www.kanoodle.com
► www.searchfeed.com
► www.qumana.com/adgenta_signup.htm
► www.crispads.com
► www.text-links-ads.com
► www.vibrantmedia.com
► www.peakclick.com
► www.doubleclick.com
► www.tribalfusion.com
► www.industrybrains.com
► www.adhearus.org
► www.avnads.com
► www.phedo.com
► www.adknowledge.com
► www.yesadvertising.com
► www.revenuepilot.com
► publisher.targetpoint.com
► www.onemonkey.com
► www.shareasale.com
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10 Benefits Of Submitting Articles To E-zines
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬
Saat ini, terdapat ribuan cara bagi netter (sebutan bagi orang yang ber-internet) yang tidak memiliki produk atau jasa untuk mendapatkan penghasilan dari internet. Dua di antaranya adalah mengikuti afiliasi seperti associate, commission, rfeferral, bounty and partner programs, dan program advertising seperti Fastclick, Bidvertiser, dan Google Adsense.
1. Affiliate Program
Program afiliasi merupakan program di mana pemilik halaman blog atau web akan mendapatkan komisi seandainya terjadi transaksi antara pemilik program dengan pembeli yang dilakukan melalui blog atau web afiliasi.
Amazon.com, Linkshare.com, Clickbank.com dan Cj.com adalah beberapa contoh program afiliasi besar yang banyak diikuti. Namun demikian, tidak semua affiliate program bisa diikuti. Clickbank misalnya, saat inibelum mengijinkan affiliater dari Indonesia mengikuti program afiliasi program mereka.
Berikut adalah beberapa program afiliasi yang bisa kita ikuti:
1.1. Two-tier Program
Perusahaan akan memberi komisi dari penjualan yang dihasilkan dari afiliasi yang telah berhasil Anda rekrut. Contohnya SiteSell.com milik Ken Evoy.
1.2. Pay Per Sale
Perusahaan akan memberi komisi untuk setiap penjualan dari situs web Anda. Contoh pay per sale program adalah Amazon.com
1.3. Bounty
Perusahaan akan membayar ‘bounty’(hadiah) kepada Anda sekali setelah pengunjung digiring ke situs merchant. Namun, apabila pengunjung tersebut membeli secara langsung dari situs merchant anda tidak mendapatkan apa-apa. Contohnya Fastclick.com atau valueclickmedia.com adalah program dengan system ‘cost per 1000 impressions (CPM)’. Artinya pemilik halaman web akan dibayar saat iklan klien mereka tayang 1000 kali-dengan atau tanpa pengunjung melakukan klik terhadap iklan tersebut.
1.4. Pay Per Lead
Mirip dengan ‘bounty’ di mana perusahaan akan membayar ‘bounty’ kepada anda sekali setelah pengunjung digiring ke situs merchant dan mengisi formulir pembelian. Pay Per Lead yang saat ini populer adalah Goalo.com
Bagi Anda yang ingin mencari program afiliasi lain, Anda bisa mengunjungi www.linkshare.com atau www.clicksor.com. Situs ini memiliki banyak perusahaan dengan afiliasi pay per sale, pay per lead, cost per visit (CPV), cost per click (CPC), pay per click (PPC), dan cost per thousand impressions (CPM).
2. Advertising Program
Adalah program di mana pemilik halaman web bisa mendapatkan uang dengan memasang iklan pihak lain di halaman web miliknya. Besarnya uang yang diterima akan tergantung pada ‘kontrak’ yang disepakati antara pemilik program dengan halaman web.
Perusahaan akan membayar untuk setiap pengunjung yang Anda bawa ke situs merchant. Contohnya Fastclick.com atau valueclickmedia.com adalah program dengan system ‘cost per 1000 impressions (CPM)’. Artinya pemilik halaman web akan dibayar saat iklan klien mereka tayang 1000 kali-dengan atau tanpa pengunjung melakukan klik terhadap iklan tersebut.
Program advertising lain adalah Bidvertiser. Program ini juga merupakan salah satu program yang cukup populer karena kita boleh tahu dan boleh memilih iklan apa yang akan dimunculkan di web atau blog kita termasuk biaya iklannya.
Berikut ini saya cantumkan beberapa alamat program advertising lain yang saat ini boleh dikatakan menjadi pilihan bagi para pemilik halaman web.
► www.adbrite.com
► www.kanoodle.com
► www.searchfeed.com
► www.qumana.com/adgenta_signup.htm
► www.crispads.com
► www.text-links-ads.com
► www.vibrantmedia.com
► www.peakclick.com
► www.doubleclick.com
► www.tribalfusion.com
► www.industrybrains.com
► www.adhearus.org
► www.avnads.com
► www.phedo.com
► www.adknowledge.com
► www.yesadvertising.com
► www.revenuepilot.com
► publisher.targetpoint.com
► www.onemonkey.com
► www.shareasale.com
☺ About Google / Sekilas Tentang Google ☺
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10 Ways Web Site Text Can Impact Your Reader's Buying Decision
The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back-ground.
2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.
5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.
6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.
7. Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books.
8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout your web site.
9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.
10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point
across.
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Google didirikan oleh dua Mahasiswa Ph.D. dari Standford, Larry Page dan Sergey Brin pada tahun 1998. Istilah Google sebetulnya plesetan dari kata ‘Googol’, yang dipakai Milton Sirotta, keponakan Edward Kasner seorang ahli matematika Amerika, untuk menyebutkan angka 1 yang mempunyai 100 angka nol di belakangnya. Sekarang, kata Google identik dengan situs penyedia banyak informasi di Internet.
Istilah Google (www.google.com atau www.google.co.id) pastilah bukan hal baru bagi Anda. Namun, bagi yang belum mengenalnya, Google adalah semacam sebuah mesin pencari (search engine) data atau informasi di internet.
Dalam menjalankan fungsinya sebagai search engine service, search engine memiliki tiga komponen penting yang saling berkaitan, yaitu spider (program yang menjelajahi web dari satu link ke link yang lain, mengindentifikasi, dan membaca halaman-halaman yang ada), index (database yang berisi hasil pencarian seperti judul, text, URL, atau salinan dari halaman web yang berhasil dikumpulkan oleh spider), dan search engine mechanism (software atau perangkat lunak yang memungkinkan pengguna untuk mencari atau menggunakan index yang ada).
Dengan demikian, jika Anda melakukan pencarian melalui search engine, maka sebenarnya Anda hanya melakukan pencarian terhadap database index dari search engine tersebut, bukan pencarian terhadap seluruh situs yang ada di internet. Karena itulah hasil pencarian yang anda lakukan terhadap suatu search engine bisa berbeda hasilnya dengan search engine yang lain karena masing-masing search engine memiliki database yang berbeda dengan yang lainnya.
Oleh karena itu, jika Anda memasukkan keyword atau kata yang ingin dicari dengan Google, maka Google akan memberikan hasil pencarian tersebut sesuai dengan data yang ada pada database Google.
1. Program Iklan Google
Dengan semakin berkembangnya internet, banyak perusahaan yang memutuskan untuk go-online. Promosi mereka pun seolah-olah sudah menjadi keharusan untuk dipublikasikan melalui internet. Selain biaya iklan yang relative murah dibandingkan dengan promosi ‘above the line’ semacam televise misalnya, promosi lewat internet juga mampu menjangkau pasar sasaran yang lebih luas.
2. Google Adword
Di tengah maraknya persaingan antar search engine, Google membuat suatu program periklanan yang dikenal dengan nama Google Adwords bagi perusahaan atau orang yang ingin memasang iklan melalui Google. Program ini boleh dibidang menjadi satu jawaban bagaimana merancang suatu iklan yang efektif sekaligus efisien.
Selama ini banyak perusahaan bertindak tidak efisien dan tidak efektif dengan membelanjakan jutaan dana dalam beriklan tanpa bisa tahu apakah iklannya benar-benar dibaca khalayak. Iklan terpampang begitu saja sampai batas waktu tertentu dan harus membayar kembali bila akan memperpanjang masa pemasangan iklan.
Dengan Adword, perusahaan bisa menghemat ongkos sekaligus memperoleh kepastian bahwa iklan dibaca oleh mereka yang tertarik. Ini bisa terjadi karena perusahaan atau pihak yang mengiklankan produk atau jasa hanya akan membayar biaya iklan sebatas pada orang yang melakukan klik pada iklan tersebut, perusahaan tidak akan mengeluarkan biaya kendati iklan tersebut telah terpasang.
Sederhananya, Adword adalah sebuah program iklan yang memungkinkan advertiser melakukan promosi melalui Google dengan biaya per click (CPC = Cost per Click) yang bisa ditentukan sendiri. Total biaya ini akan habis setelah seberapa kali iklan tersebut di klick oleh pengunjung.
3. Google Adsense
Selain terpampang di halaman pencarian Google, iklan dari advertiser juga bisa muncul di halaman-halaman web atau blog. Program inilah yang dinamakan dengan Adsense. Dengan Adsense, pemilik halaman yang mau menyisakan sedikit ruang di halaman blog atau web akan mendapatkan imbalan dari advertiser (dengan perantara Google) atas jasanya dalam menempatkan iklan-iklan tersebut.
Adsense bisa diibaratkan seseorang yang menyewakan lahan atau bangunan yang dia miliki untuk ditempati iklan di mana dia akan mendapatkan uang atas jasanya tersebut. Jadi Adsense akan mengiklankan Adwords.
Jika iklan Adsense berupa text tersebut di klik oleh pengunjung atau kolom mesin pencari digunakan untuk mencari informasi yang masuk dalam category ads by Google, maka pemilik situs tersebut akan mendapatkan uang dari setiap klik yang dilakukan oleh pengunjung. Sederhana bukan ?.
4. Aturan Adsense
Hal yang perlu dipertimbangkan dahulu adalah kaidah-kaidah yang telah ditetapkan Google sebelum memulai Adsense. Sebab, percuma saja Anda bersusah payah membuat content dengan puluhan halaman tetapi ditolak oleh Google hanya karena content tidak sesuai dengan aturan Adsense.
4.1. Google Adsense Program Policies
Aturan ini bisa berubah-ubah setiap saat sehingga tidak ada salahnya untuk melihat kembali aturan ini di https://www.google.com/Adsense/policies
4.2. Kepemilikan Account
Kepemilikan account Adsense tidak dipindahtangan dan diperjualbelikan
4.3. penempatan Iklan (Ad placement)
Ø Satu halaman terdiri dari maksimal tiga ad units (Adsense for Content)
Ø Satu halaman terdiri dari maksimal 2 kotak pencari Google (Adsense for Search)
Ø Satu halaman terdiri dari maksimal satu unit link
Ø Adsense for content tidak boleh ditempatkan di halaman yang tidak berbasis content-termasuk di dalamnya adalah halaman error, login, registrasi, terima kasih, atau halaman selamat datang.
Ø Adsense for content dan Adsense for search tidak boleh ditayangkan di parking website, pop-up, pop-unders, atau dalam e-mail.
Ø Adsense for content tidak boleh ditayangkan di halaman khusus yang dibuat untuk memperlihatkan iklan-tidak peduli apakah isi halaman tersebut relevan atau tidak.
Ø Tidak memunculkan iklan melalui proses download
Ø Elemen pada halaman tidak boleh menutupi sebagian atau seluruh bagian iklan
4.4. Komisi, Hadiah, atau Iming-iming
Pada halaman web tidak boleh ada insentif atau hadia bagi pengunjung untuk melakukan klik. Kata-kata yang mengandung makna ‘mengajak’ melakukan klik seperti “klik di sini”, “support us”, “kunjungi link ini”, atau kata-kata lain yang sejenis juga tidak diperbolehkan.
4.5. Label Iklan
Publisher tidak diperkenankan menuliskan label yang ‘tersamar’ di atas ad units misalnya “Favorite Link”
4.6. Klik yang Dilarang
Segala macam metode yang dilakukan dengan sengaja untuk melakukan klik adalah dilarang. Beberapa hal yang dilarang di antaranya adalah:klik manual yang berulang0ulang, pemberian insentif untuk melakukan klik, penggunaan robot, alat klik otomatis atau software lain yang sejenis. Klik yang dilakukan sendiri oleh publisher juga dilarang.
4.7. Content
Google tidak akan memberi persetujuan untuk web atau blog yang berisi:
Ø kalimat-kalimat yang tidak senonoh.
Ø Kekerasan, kekejaman, SARA, hasutan terhadap individu atau kelompok tertentu.
Ø Hacking atau cracking.
Ø Perdagangan narkoba beserta peralatannya
Ø Pornografi dan segala sesuatu yang bersifat ‘dewasa’
Ø Hal-hal yang berkaitan dengan judi atau kasino
Ø Iklan yang berlebihan
Ø Promosi aktivitas illegal
Ø Kata kunci (keyword) yang penggunaannya dipakai berulang-ulang dan tidak relevan dengan isi situs.
Ø Manipulasi content untuk meningkatkan peringkat di mesin pencari
Ø Pemberian komisi atau kompensasi kepada pengunjung untuk melakukan klik iklan
Ø Penawaran senjata dan atau amunisinya, minuman beralkohol, rokok dan replica dari suatu produk.
4.8. Panduan Webmaster
Sebagai tambahan, publisher perlu mempertimbangkan beberapa aturan yang ada di http://www.google.com/webmasters/guidelines.html
Beberapa item tersebut di antaranya adalah:
Ø Tidak menempatkan keyword yang tidak relevan atau berlebihan
Ø Tidak menggunakan redirect
Ø Hindari menggunakan hidden text atau hidden link
Ø Hendaknya jangan berpartisipasi pada skema atau metode yang dilakukan untuk mendapatkan peringkat (pageRank).
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Google AdSenseTM Online Standard Terms and Conditions
PLEASE READ VERY CAREFULLY THESE TERMS AND CONDITIONS AND THE FAQ BEFORE REGISTERING FOR THE GOOGLE ADSENSE ONLINE PROGRAM. PARTICIPATION IN THE GOOGLE ADSENSE ONLINE PROGRAM INDICATES THAT YOU ACCEPT THESE TERMS AND CONDITIONS. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.
Introduction. This agreement ("Agreement") between You and Google Inc. ("Google") consists of these Google AdSense Online Program (the "Program") Standard Terms and Conditions ("Terms and Conditions"). A description of the Program, as generally offered by Google, is available at the Program Frequently Asked Questions ("FAQ") URL, located at https://www.google.com/adsense/faq, or such other URL as Google may provide from time to time. "You" or "Publisher" means any entity identified in an enrollment form submitted by the same or affiliated persons, and/or any agency or network acting on its (or their) behalf, which shall also be bound by the terms of this Agreement.
Program Participation. Participation in the Program is subject to Google prior approval and Your continued compliance with the Program Policies ("Program Policies"), located at https://www.google.com/adsense/policies, or such other URL as Google may provide from time to time. Google reserves the right to refuse participation to any applicant or participant at any time in its sole discretion. By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve third party and/or Google provided advertisements (such Google-served advertisements, collectively, "Ads"), related Google queries and/or Ad search box(es) (collectively, “Links”), Google Web and/or Site search results (collectively, "Search Results"), and/or Google referral Ads (“Referral Buttons”) in connection with the Web site(s) that You designate and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a "Site"). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Site will also mean feeds distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail).
Implementation and Operation of Ads, Search Results, and Referrals. You agree to comply with the specifications provided by Google from time to time to enable proper delivery, display, tracking, and reporting of Ads, Links, Search Results, Referral Buttons, and Google Brand Features (as defined in Section 12 below) in connection with Your Site(s), including without limitation by not modifying the JavaScript or other programming provided to You by Google in any way, unless expressly authorized in writing by Google (including by electronic mail).
AdSense for Search. If You have elected to receive Search Results, You will display on Your Site(s) a Google search box (a "Search Box") in accordance with the specifications provided by Google. Each Web page(s) that contains a Search Box must also contain other content related to Your Site. Except for related Google queries, all search queries (including queries entered into an Ad search box) must originate from individual human end users inputting data directly into a Search Box (or Ad search box, as applicable) on Your Site(s). You will send any and all queries (without editing, modifying, or filtering such queries individually or in the aggregate) to Google and Google will use commercially reasonable efforts to provide You with corresponding Search Results and/or Ads, as applicable and as available. Search Results and any accompanying Ads will be displayed on Web pages hosted by Google (each, a "Search Results Page"), the format, look and feel of which may be modified by Google from time to time.
AdSense for Content. All content and Site-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Site(s) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in standard formats as offered generally by Google from time to time, as may be described in the FAQ. You may select a format approved by Google for the display of Ad Units in connection with the Site(s), but You acknowledge and agree that Ads and/or Links: (i) shall only be displayed in connection with the Site(s), each of which is subject to review and approval by Google in its discretion at any time; and (ii) shall be subject to the placement guidelines set forth herein. In addition, You agree that while You may display more than one (1) Ad Unit on each Site Web page, You shall not display any Ad Unit on a page that contains Ads associated with another Google AdSense customer (e.g., Your Web hosting company), unless authorized to do so by Google.
Referrals. If You have elected to use the Google AdSense Referrals feature, You will implement any Referral Buttons on Your Site(s) in accordance with the specifications provided by Google. Each Web page(s) that contains a Referral Button must also contain other content related to Your Site. End users who click on a Referral Button will be directed to a Web page hosted by Google (“Referral Page”), the format, look and feel of which may be modified by Google from time to time. A “Referral Event” will be initiated when an end user clicks on a Referral Button from the Site and will be completed when the referral requirements for the relevant Google product are satisfied in accordance with this Agreement. Such referral requirements, along with the payment amount applicable to the Referral Event, are located at [https://www.google.com/adsense/referrals], or such other URL as Google may provide from time to time. You agree to comply with the specifications provided by Google from time to time to enable proper tracking and reporting of Referral Events in connection with Your Site. You shall not promote or facilitate a Referral Event by any means other than displaying a Referral Button on the Site, unless expressly authorized in writing by Google (including by electronic mail).
General. You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, Search Box, or Referral Button is displayed (a "Serviced Page") any advertisement(s) that an end user of Your Site(s) would reasonably confuse with a Google advertisement or otherwise associate with Google. If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s). If You have elected to receive Search Results on any Site(s), You agree that Google will be the exclusive provider of Internet search services on such Site(s). Certain Google services available as part of the Program may contain filtering capability, such as SafeSearch or AdSafe, that You may access through Your account. However, if You elect to enable any such filters, You acknowledge and agree that: (i) it is Your responsibility to enable such features in accordance with the specifications provided by Google, and (ii) Google does not and cannot commit that all results (including Ads, Links and Search Results) will be limited to results elected by enabling such filter(s). Google may also include in certain services features which are unsupported under Google's then current technical documentation. Such features are provided "as is" and Your use of them shall be undertaken solely at Your own risk.
Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Site(s).
Parties' Responsibilities. You are solely responsible for the Site(s), including all content and materials, maintenance and operation thereof, the proper implementation of Google's specifications, and adherence to the terms of this Agreement, including compliance with the Program Policies. Google reserves the right to investigate, at its own discretion, any activity that may violate this Agreement, including but not limited to any use of a software application to access Ads, Links, Search Results, or Referral Buttons or to complete any Referral Event, or any engagement in any activity prohibited by this Agreement. Google is not responsible for anything related to Your Site(s), including without limitation the receipt of queries from end users of Your Site(s) or the transmission of data between Your Site(s) and Google. In addition, Google shall not be obligated to provide notice to You in the event that any Ad, Link, Search Result, or Referral Button is not being displayed properly to, or Referral Event is not being completed properly by, end users of the Site(s).
Prohibited Uses. You shall not, and shall not authorize or encourage any third party to: (i) directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button through any automated, deceptive, fraudulent or other invalid means, including but not limited to through repeated manual clicks, the use of robots or other automated query tools and/or computer generated search requests, and/or the unauthorized use of other search engine optimization services and/or software; (ii) edit, modify, filter or change the order of the information contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way; (iii) frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad ("Advertiser Page"), any Search Results Page, or any Referral Page; (iv) redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page; provide a version of the Advertiser Page, Search Results Page, or Referral Page that is different from the page an end user would access by going directly to the Advertiser Page, Search Results Page, or Referral Page; intersperse any content between the Ad and the Advertiser Page, between the page containing the Search Box and the Search Results Page, or between the Referral Button and the Referral Page; or otherwise provide anything other than a direct link from an Ad to an Advertiser Page, from the page containing the Search Box to the Search Results Page, or from the Referral Button to the Referral Page; (v) display any Ad(s), Link(s), or Referral Button(s) on any error page, on any registration or "thank you" page (e.g., a page that thanks a user after he/she has registered with the applicable Web site), on any chat page, in any email, or on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content; (vi) directly or indirectly access, launch, and/or activate Ads, Links, Search Results, or Referral Buttons through or from, or otherwise incorporate the Ads, Links, Search Results, or Referral Buttons in, any software application, Web site, or other means other than Your Site(s), and then only to the extent expressly permitted by this Agreement (e.g., while Search Results may be indirectly accessed from Your Site(s), they may only be displayed on the appropriate Google-hosted Web page); (vii) "crawl", "spider", index or in any non-transitory manner store or cache information obtained from any Ads, Links, Search Results, or Referral Events, or any part, copy, or derivative thereto; (viii) act in any way that violates any Program Policies posted on the Google Web Site, as may be revised from time to time, or any other agreement between You and Google (including without limitation the Google AdWords program terms), or engage in any action or practice that reflects poorly on Google or otherwise disparages or devalues Google’s reputation or goodwill. You acknowledge that any attempted participation or violation of any of the foregoing is a material breach of this Agreement and that we may pursue any and all applicable legal and equitable remedies against You, including an immediate suspension of Your account or termination of this Agreement, and the pursuit of all available civil or criminal remedies.
Termination; Cancellation. Subject to any third party agreements You may have with other Google customers (e.g., Your Web hosting company), You may stop displaying Ads, Links, Search Boxes, or Referral Buttons on any Site in the Program with or without cause at any time by removing the Google JavaScript or similar programming from Your Sites. You may terminate this Agreement with or without cause at any time by sending written notice of your desire to cancel Your participation in the Program to adsense-support@google.com. This Agreement will be deemed terminated within ten (10) business days of Google's receipt of Your notice. Google may investigate any activity that may violate this Agreement. Google may at any time, in its sole discretion, terminate all or part of the Program, terminate this Agreement, or suspend or terminate the participation of any Site in all or part of the Program for any reason. In addition, Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on Ads or Referral Buttons or valid impressions of Ads (in each case as measured by Google) for a period of two (2) months or more. Upon termination of participation of any Site in the Program or termination of this Agreement for any reason, Sections 3, 6 through 10, and 14 through 17 shall survive termination.
Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Site performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.
No Guarantee. Google makes no guarantee regarding the level of impressions of Ads or clicks on any Ad or Referral Button, the timing of delivery of such impressions and/or clicks, the completion of Referral Events, or the amount of any payment to be made to You under this Agreement.
No Warranty. GOOGLE MAKES NO WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WITH RESPECT TO ADVERTISING, LINKS, SEARCH, REFERRALS, AND OTHER SERVICES, AND EXPRESSLY DISCLAIMS THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR ANY PARTICULAR PURPOSE. TO THE EXTENT ADS, LINKS, AND SEARCH RESULTS ARE BASED ON NON-GOOGLE CONTENT, GOOGLE SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF SUCH ADS, LINKS, AND SEARCH RESULTS.
Limitations of Liability; Force Majeure. EXCEPT FOR ANY INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS HEREUNDER OR YOUR BREACH OF ANY INTELLECTUAL PROPERTY RIGHTS AND/OR PROPRIETARY INTERESTS RELATING TO THE PROGRAM, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THIS AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES WHETHER IN CONTRACT, TORT OR ANY OTHER LEGAL THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND (ii) GOOGLE'S AGGREGATE LIABILITY TO PUBLISHER UNDER THIS AGREEMENT FOR ANY CLAIM IS LIMITED TO THE NET AMOUNT PAID BY GOOGLE TO PUBLISHER DURING THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM. Each party acknowledges that the other party has entered into this Agreement relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties. Without limiting the foregoing and except for payment obligations, neither party shall have any liability for any failure or delay resulting from any condition beyond the reasonable control of such party, including but not limited to governmental action or acts of terrorism, earthquake or other acts of God, labor conditions, and power failures.
Payment. You shall receive a payment related to the number of valid clicks on Ads, valid impressions of Ads, and/or valid completions of Referral Events initiated through Referral Buttons displayed in connection with Your Site(s), in each case as determined by Google for its participants in the Program. If You have elected to receive Search Results, this payment will be offset by fees applicable to Search Results. Unless otherwise agreed to by the parties in writing (including by electronic mail), payments to You shall be sent by Google within approximately thirty (30) days after the end of each calendar month that Ads or Referral Buttons are running on Your Site or that Ads are running on Search Results Pages if Your earned balance is $100 or more. In the event the Agreement is terminated, Google shall pay Your earned balance to You within approximately ninety (90) days after the end of the calendar month in which the Agreement is terminated by You (following Google's receipt of Your written request, including by email, to terminate the Agreement) or by Google. In no event, however, shall Google make payments for any earned balance less than $10. Notwithstanding the foregoing, Google shall not be liable for any payment based on: (a) any amounts which result from invalid queries, invalid Referral Events, or invalid clicks or impressions on Ads generated by any person, bot, automated program or similar device, as reasonably determined by Google, including without limitation through any clicks or impressions (i) originating from Your IP addresses or computers under Your control, (ii) solicited by payment of money, false representation, or request for end users to click on Ads, or (iii) solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events; (b) Ads or Referral Buttons delivered to end users whose browsers have JavaScript disabled; (c) Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver; (d) Google advertisements for its own products and/or services (excluding payments based on completed Referral Events); or (e) clicks co-mingled with a significant number of invalid clicks described in (a) above, or as a result of any breach of this Agreement by You for any applicable pay period. Google reserves the right to withhold payment or charge back Your account due to any of the foregoing or any breach of this Agreement by You, pending Google's reasonable investigation of any of the foregoing or any breach of this Agreement by You, or in the event that an advertiser whose Ads are displayed in connection with Your Site(s) defaults on payment for such Ads to Google. In addition, if You are past due on any payment to Google in connection with any Google program (including without limitation the Google AdWords program), Google reserves the right to withhold payment until all outstanding payments have been made or to offset amounts owed to You in connection with the Program by amounts owed by You to Google. To ensure proper payment, You are solely responsible for providing and maintaining accurate contact and payment information associated with Your account. For U.S. taxpayers, this information includes without limitation a valid U.S. tax identification number and a fully-completed Form W-9. For non-U.S. taxpayers, this information includes without limitation either a signed certification that the taxpayer does not have U.S. Activities (as described on the Google AdSense: Tax Information Page located at https://www.google.com/adsense/taxinfo, or such other URL as Google may provide from time to time) or a fully-completed Form W-8 or other form, which may require a valid U.S. tax identification number, as required by the U.S. tax authorities. Any bank fees related to returned or cancelled checks due to a contact or payment information error or omission may be deducted from the newly issued payment. You agree to pay all applicable taxes or charges imposed by any government entity in connection with Your participation in the Program. Google may change its pricing and/or payment structure at any time. If You dispute any payment made under the Program, You must notify Google in writing within thirty (30) days of any such payment; failure to so notify Google shall result in the waiver by You of any claim relating to any such disputed payment. Payment shall be calculated solely based on records maintained by Google. No other measurements or statistics of any kind shall be accepted by Google or have any effect under this Agreement. The payments made under this Agreement are for use by You only and may not be transferred or in any manner passed on to any third party (i.e., distributed to Sites managed by You that require separate payments) unless expressly authorized in writing by Google (including by electronic mail).
Publicity. You agree that Google may use Your name and logo in presentations, marketing materials, customer lists, financial reports, Web site listings of customers, Search Results Pages, and Referral Pages. If You wish to use Google's trade names, trademarks, service marks, logos, domain names, and other distinctive brand features ("Brand Features"), You may do so, so long as such use is in compliance with this Agreement and in compliance with Google's then current Brand Feature use guidelines, and any content contained or referenced therein, which guidelines may be found at the following URL: http://www.google.com/permissions/guidelines.html (or such other URL Google may provide from time to time).
Representations and Warranties. You represent and warrant that (a) all of the information provided by You to Google to enroll in the Program is correct and current; (b) You are the owner of each Site or that You are legally authorized to act on behalf of the owner of such Site(s) for the purposes of this Agreement and the Program; (c) You have all necessary right, power, and authority to enter into this Agreement and to perform the acts required of You hereunder; and (d) You have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations (including without limitation the CAN-SPAM Act of 2003 and any relevant data protection or privacy laws) in Your performance of any acts hereunder. You further represent and warrant that each Site and any material displayed therein: (i) comply with all applicable laws, statutes, ordinances, and regulations; (ii) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; and (iii) are not pornographic, hate-related or otherwise violent in content.
Your Obligation to Indemnify. You agree to indemnify, defend and hold Google, its agents, affiliates, subsidiaries, directors, officers, employees, and applicable third parties (e.g. relevant advertisers, syndication partners, licensors, licensees, consultants and contractors) (collectively "Indemnified Person(s)") harmless from and against any and all third party claims, liability, loss, and expense (including damage awards, settlement amounts, and reasonable legal fees), brought against any Indemnified Person(s), arising out of, related to or which may arise from Your use of the Program, the Site(s), and/or Your breach of any term of this Agreement.
Google Rights. You acknowledge that Google owns all right, title and interest, including without limitation all Intellectual Property Rights (as defined below), in and to the Program (including Google's ad serving technology, search technology, referral technology, and Brand Features, and excluding items licensed by Google from third parties), and that You will not acquire any right, title, or interest in or to the Program except as expressly set forth in this Agreement. You will not modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from any Google services, software, or documentation, or create or attempt to create a substitute or similar service or product through use of or access to the Program or proprietary information related thereto. You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation (including without limitation the display of Google’s Brand Features with Ads, Links, Search Boxes, Search Results, and/or Search Buttons, as applicable). "Intellectual Property Rights" means any and all rights existing from time to time under patent law, copyright law, semiconductor chip protection law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law, and any and all other proprietary rights, as well as, any and all applications, renewals, extensions, restorations and re-instatements thereof, now or hereafter in force and effect worldwide.
Information Rights. Google may retain and use, subject to the terms of the Google Privacy Policy (located at http://www.google.com/privacy.html, or such other URL as Google may provide from time to time), all information You provide, including but not limited to Site demographics and contact and billing information. You agree that Google may transfer and disclose to third parties personally identifiable information about You for the purpose of approving and enabling Your participation in the Program, including to third parties that reside in jurisdictions with less restrictive data laws than Your own. Google may also provide information in response to valid legal process, such as subpoenas, search warrants and court orders, or to establish or exercise its legal rights or defend against legal claims. Google disclaims all responsibility, and will not be liable to You, however, for any disclosure of that information by any such third party. Google may share non-personally-identifiable information about You, including Site URLs, Site-specific statistics and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties. In addition, You grant Google the right to access, index and cache the Site(s), or any portion thereof, including by automated means including Web spiders or crawlers.
Miscellaneous. This Agreement shall be governed by the laws of California , except for its conflicts of laws principles. Any dispute or claim arising out of or in connection with this Agreement shall be adjudicated in Santa Clara County , California . The parties specifically exclude from application to the Agreement the United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof. Any modifications to this Agreement must be made in a writing executed by both parties, by Your online acceptance of updated terms, or after Your continued participation in the Program after such terms have been updated by Google. The failure to require performance of any provision shall not affect a party's right to require performance at any time thereafter, nor shall a waiver of any breach or default of this Agreement constitute a waiver of any subsequent breach or default or a waiver of the provision itself. If any provision herein is held unenforceable, then such provision will be modified to reflect the parties' intention, and the remaining provisions of this Agreement will remain in full force and effect. You may not resell, assign, or transfer any of Your rights hereunder. Any such attempt may result in termination of this Agreement, without liability to Google. Notwithstanding the foregoing, Google may assign this Agreement to any affiliate at any time without notice. The relationship between Google and You is not one of a legal partnership relationship, but is one of independent contractors.
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10 Ways Web Site Text Can Impact Your Reader's Buying Decision
The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back-ground.
2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.
5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.
6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.
7. Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books.
8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout your web site.
9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.
10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point
across.
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Google didirikan oleh dua Mahasiswa Ph.D. dari Standford, Larry Page dan Sergey Brin pada tahun 1998. Istilah Google sebetulnya plesetan dari kata ‘Googol’, yang dipakai Milton Sirotta, keponakan Edward Kasner seorang ahli matematika Amerika, untuk menyebutkan angka 1 yang mempunyai 100 angka nol di belakangnya. Sekarang, kata Google identik dengan situs penyedia banyak informasi di Internet.
Istilah Google (www.google.com atau www.google.co.id) pastilah bukan hal baru bagi Anda. Namun, bagi yang belum mengenalnya, Google adalah semacam sebuah mesin pencari (search engine) data atau informasi di internet.
Dalam menjalankan fungsinya sebagai search engine service, search engine memiliki tiga komponen penting yang saling berkaitan, yaitu spider (program yang menjelajahi web dari satu link ke link yang lain, mengindentifikasi, dan membaca halaman-halaman yang ada), index (database yang berisi hasil pencarian seperti judul, text, URL, atau salinan dari halaman web yang berhasil dikumpulkan oleh spider), dan search engine mechanism (software atau perangkat lunak yang memungkinkan pengguna untuk mencari atau menggunakan index yang ada).
Dengan demikian, jika Anda melakukan pencarian melalui search engine, maka sebenarnya Anda hanya melakukan pencarian terhadap database index dari search engine tersebut, bukan pencarian terhadap seluruh situs yang ada di internet. Karena itulah hasil pencarian yang anda lakukan terhadap suatu search engine bisa berbeda hasilnya dengan search engine yang lain karena masing-masing search engine memiliki database yang berbeda dengan yang lainnya.
Oleh karena itu, jika Anda memasukkan keyword atau kata yang ingin dicari dengan Google, maka Google akan memberikan hasil pencarian tersebut sesuai dengan data yang ada pada database Google.
1. Program Iklan Google
Dengan semakin berkembangnya internet, banyak perusahaan yang memutuskan untuk go-online. Promosi mereka pun seolah-olah sudah menjadi keharusan untuk dipublikasikan melalui internet. Selain biaya iklan yang relative murah dibandingkan dengan promosi ‘above the line’ semacam televise misalnya, promosi lewat internet juga mampu menjangkau pasar sasaran yang lebih luas.
2. Google Adword
Di tengah maraknya persaingan antar search engine, Google membuat suatu program periklanan yang dikenal dengan nama Google Adwords bagi perusahaan atau orang yang ingin memasang iklan melalui Google. Program ini boleh dibidang menjadi satu jawaban bagaimana merancang suatu iklan yang efektif sekaligus efisien.
Selama ini banyak perusahaan bertindak tidak efisien dan tidak efektif dengan membelanjakan jutaan dana dalam beriklan tanpa bisa tahu apakah iklannya benar-benar dibaca khalayak. Iklan terpampang begitu saja sampai batas waktu tertentu dan harus membayar kembali bila akan memperpanjang masa pemasangan iklan.
Dengan Adword, perusahaan bisa menghemat ongkos sekaligus memperoleh kepastian bahwa iklan dibaca oleh mereka yang tertarik. Ini bisa terjadi karena perusahaan atau pihak yang mengiklankan produk atau jasa hanya akan membayar biaya iklan sebatas pada orang yang melakukan klik pada iklan tersebut, perusahaan tidak akan mengeluarkan biaya kendati iklan tersebut telah terpasang.
Sederhananya, Adword adalah sebuah program iklan yang memungkinkan advertiser melakukan promosi melalui Google dengan biaya per click (CPC = Cost per Click) yang bisa ditentukan sendiri. Total biaya ini akan habis setelah seberapa kali iklan tersebut di klick oleh pengunjung.
3. Google Adsense
Selain terpampang di halaman pencarian Google, iklan dari advertiser juga bisa muncul di halaman-halaman web atau blog. Program inilah yang dinamakan dengan Adsense. Dengan Adsense, pemilik halaman yang mau menyisakan sedikit ruang di halaman blog atau web akan mendapatkan imbalan dari advertiser (dengan perantara Google) atas jasanya dalam menempatkan iklan-iklan tersebut.
Adsense bisa diibaratkan seseorang yang menyewakan lahan atau bangunan yang dia miliki untuk ditempati iklan di mana dia akan mendapatkan uang atas jasanya tersebut. Jadi Adsense akan mengiklankan Adwords.
Jika iklan Adsense berupa text tersebut di klik oleh pengunjung atau kolom mesin pencari digunakan untuk mencari informasi yang masuk dalam category ads by Google, maka pemilik situs tersebut akan mendapatkan uang dari setiap klik yang dilakukan oleh pengunjung. Sederhana bukan ?.
4. Aturan Adsense
Hal yang perlu dipertimbangkan dahulu adalah kaidah-kaidah yang telah ditetapkan Google sebelum memulai Adsense. Sebab, percuma saja Anda bersusah payah membuat content dengan puluhan halaman tetapi ditolak oleh Google hanya karena content tidak sesuai dengan aturan Adsense.
4.1. Google Adsense Program Policies
Aturan ini bisa berubah-ubah setiap saat sehingga tidak ada salahnya untuk melihat kembali aturan ini di https://www.google.com/Adsense/policies
4.2. Kepemilikan Account
Kepemilikan account Adsense tidak dipindahtangan dan diperjualbelikan
4.3. penempatan Iklan (Ad placement)
Ø Satu halaman terdiri dari maksimal tiga ad units (Adsense for Content)
Ø Satu halaman terdiri dari maksimal 2 kotak pencari Google (Adsense for Search)
Ø Satu halaman terdiri dari maksimal satu unit link
Ø Adsense for content tidak boleh ditempatkan di halaman yang tidak berbasis content-termasuk di dalamnya adalah halaman error, login, registrasi, terima kasih, atau halaman selamat datang.
Ø Adsense for content dan Adsense for search tidak boleh ditayangkan di parking website, pop-up, pop-unders, atau dalam e-mail.
Ø Adsense for content tidak boleh ditayangkan di halaman khusus yang dibuat untuk memperlihatkan iklan-tidak peduli apakah isi halaman tersebut relevan atau tidak.
Ø Tidak memunculkan iklan melalui proses download
Ø Elemen pada halaman tidak boleh menutupi sebagian atau seluruh bagian iklan
4.4. Komisi, Hadiah, atau Iming-iming
Pada halaman web tidak boleh ada insentif atau hadia bagi pengunjung untuk melakukan klik. Kata-kata yang mengandung makna ‘mengajak’ melakukan klik seperti “klik di sini”, “support us”, “kunjungi link ini”, atau kata-kata lain yang sejenis juga tidak diperbolehkan.
4.5. Label Iklan
Publisher tidak diperkenankan menuliskan label yang ‘tersamar’ di atas ad units misalnya “Favorite Link”
4.6. Klik yang Dilarang
Segala macam metode yang dilakukan dengan sengaja untuk melakukan klik adalah dilarang. Beberapa hal yang dilarang di antaranya adalah:klik manual yang berulang0ulang, pemberian insentif untuk melakukan klik, penggunaan robot, alat klik otomatis atau software lain yang sejenis. Klik yang dilakukan sendiri oleh publisher juga dilarang.
4.7. Content
Google tidak akan memberi persetujuan untuk web atau blog yang berisi:
Ø kalimat-kalimat yang tidak senonoh.
Ø Kekerasan, kekejaman, SARA, hasutan terhadap individu atau kelompok tertentu.
Ø Hacking atau cracking.
Ø Perdagangan narkoba beserta peralatannya
Ø Pornografi dan segala sesuatu yang bersifat ‘dewasa’
Ø Hal-hal yang berkaitan dengan judi atau kasino
Ø Iklan yang berlebihan
Ø Promosi aktivitas illegal
Ø Kata kunci (keyword) yang penggunaannya dipakai berulang-ulang dan tidak relevan dengan isi situs.
Ø Manipulasi content untuk meningkatkan peringkat di mesin pencari
Ø Pemberian komisi atau kompensasi kepada pengunjung untuk melakukan klik iklan
Ø Penawaran senjata dan atau amunisinya, minuman beralkohol, rokok dan replica dari suatu produk.
4.8. Panduan Webmaster
Sebagai tambahan, publisher perlu mempertimbangkan beberapa aturan yang ada di http://www.google.com/webmasters/guidelines.html
Beberapa item tersebut di antaranya adalah:
Ø Tidak menempatkan keyword yang tidak relevan atau berlebihan
Ø Tidak menggunakan redirect
Ø Hindari menggunakan hidden text atau hidden link
Ø Hendaknya jangan berpartisipasi pada skema atau metode yang dilakukan untuk mendapatkan peringkat (pageRank).
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Google AdSenseTM Online Standard Terms and Conditions
PLEASE READ VERY CAREFULLY THESE TERMS AND CONDITIONS AND THE FAQ BEFORE REGISTERING FOR THE GOOGLE ADSENSE ONLINE PROGRAM. PARTICIPATION IN THE GOOGLE ADSENSE ONLINE PROGRAM INDICATES THAT YOU ACCEPT THESE TERMS AND CONDITIONS. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.
Introduction. This agreement ("Agreement") between You and Google Inc. ("Google") consists of these Google AdSense Online Program (the "Program") Standard Terms and Conditions ("Terms and Conditions"). A description of the Program, as generally offered by Google, is available at the Program Frequently Asked Questions ("FAQ") URL, located at https://www.google.com/adsense/faq, or such other URL as Google may provide from time to time. "You" or "Publisher" means any entity identified in an enrollment form submitted by the same or affiliated persons, and/or any agency or network acting on its (or their) behalf, which shall also be bound by the terms of this Agreement.
Program Participation. Participation in the Program is subject to Google prior approval and Your continued compliance with the Program Policies ("Program Policies"), located at https://www.google.com/adsense/policies, or such other URL as Google may provide from time to time. Google reserves the right to refuse participation to any applicant or participant at any time in its sole discretion. By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve third party and/or Google provided advertisements (such Google-served advertisements, collectively, "Ads"), related Google queries and/or Ad search box(es) (collectively, “Links”), Google Web and/or Site search results (collectively, "Search Results"), and/or Google referral Ads (“Referral Buttons”) in connection with the Web site(s) that You designate and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a "Site"). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Site will also mean feeds distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail).
Implementation and Operation of Ads, Search Results, and Referrals. You agree to comply with the specifications provided by Google from time to time to enable proper delivery, display, tracking, and reporting of Ads, Links, Search Results, Referral Buttons, and Google Brand Features (as defined in Section 12 below) in connection with Your Site(s), including without limitation by not modifying the JavaScript or other programming provided to You by Google in any way, unless expressly authorized in writing by Google (including by electronic mail).
AdSense for Search. If You have elected to receive Search Results, You will display on Your Site(s) a Google search box (a "Search Box") in accordance with the specifications provided by Google. Each Web page(s) that contains a Search Box must also contain other content related to Your Site. Except for related Google queries, all search queries (including queries entered into an Ad search box) must originate from individual human end users inputting data directly into a Search Box (or Ad search box, as applicable) on Your Site(s). You will send any and all queries (without editing, modifying, or filtering such queries individually or in the aggregate) to Google and Google will use commercially reasonable efforts to provide You with corresponding Search Results and/or Ads, as applicable and as available. Search Results and any accompanying Ads will be displayed on Web pages hosted by Google (each, a "Search Results Page"), the format, look and feel of which may be modified by Google from time to time.
AdSense for Content. All content and Site-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Site(s) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in standard formats as offered generally by Google from time to time, as may be described in the FAQ. You may select a format approved by Google for the display of Ad Units in connection with the Site(s), but You acknowledge and agree that Ads and/or Links: (i) shall only be displayed in connection with the Site(s), each of which is subject to review and approval by Google in its discretion at any time; and (ii) shall be subject to the placement guidelines set forth herein. In addition, You agree that while You may display more than one (1) Ad Unit on each Site Web page, You shall not display any Ad Unit on a page that contains Ads associated with another Google AdSense customer (e.g., Your Web hosting company), unless authorized to do so by Google.
Referrals. If You have elected to use the Google AdSense Referrals feature, You will implement any Referral Buttons on Your Site(s) in accordance with the specifications provided by Google. Each Web page(s) that contains a Referral Button must also contain other content related to Your Site. End users who click on a Referral Button will be directed to a Web page hosted by Google (“Referral Page”), the format, look and feel of which may be modified by Google from time to time. A “Referral Event” will be initiated when an end user clicks on a Referral Button from the Site and will be completed when the referral requirements for the relevant Google product are satisfied in accordance with this Agreement. Such referral requirements, along with the payment amount applicable to the Referral Event, are located at [https://www.google.com/adsense/referrals], or such other URL as Google may provide from time to time. You agree to comply with the specifications provided by Google from time to time to enable proper tracking and reporting of Referral Events in connection with Your Site. You shall not promote or facilitate a Referral Event by any means other than displaying a Referral Button on the Site, unless expressly authorized in writing by Google (including by electronic mail).
General. You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, Search Box, or Referral Button is displayed (a "Serviced Page") any advertisement(s) that an end user of Your Site(s) would reasonably confuse with a Google advertisement or otherwise associate with Google. If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s). If You have elected to receive Search Results on any Site(s), You agree that Google will be the exclusive provider of Internet search services on such Site(s). Certain Google services available as part of the Program may contain filtering capability, such as SafeSearch or AdSafe, that You may access through Your account. However, if You elect to enable any such filters, You acknowledge and agree that: (i) it is Your responsibility to enable such features in accordance with the specifications provided by Google, and (ii) Google does not and cannot commit that all results (including Ads, Links and Search Results) will be limited to results elected by enabling such filter(s). Google may also include in certain services features which are unsupported under Google's then current technical documentation. Such features are provided "as is" and Your use of them shall be undertaken solely at Your own risk.
Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Site(s).
Parties' Responsibilities. You are solely responsible for the Site(s), including all content and materials, maintenance and operation thereof, the proper implementation of Google's specifications, and adherence to the terms of this Agreement, including compliance with the Program Policies. Google reserves the right to investigate, at its own discretion, any activity that may violate this Agreement, including but not limited to any use of a software application to access Ads, Links, Search Results, or Referral Buttons or to complete any Referral Event, or any engagement in any activity prohibited by this Agreement. Google is not responsible for anything related to Your Site(s), including without limitation the receipt of queries from end users of Your Site(s) or the transmission of data between Your Site(s) and Google. In addition, Google shall not be obligated to provide notice to You in the event that any Ad, Link, Search Result, or Referral Button is not being displayed properly to, or Referral Event is not being completed properly by, end users of the Site(s).
Prohibited Uses. You shall not, and shall not authorize or encourage any third party to: (i) directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button through any automated, deceptive, fraudulent or other invalid means, including but not limited to through repeated manual clicks, the use of robots or other automated query tools and/or computer generated search requests, and/or the unauthorized use of other search engine optimization services and/or software; (ii) edit, modify, filter or change the order of the information contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way; (iii) frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad ("Advertiser Page"), any Search Results Page, or any Referral Page; (iv) redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page; provide a version of the Advertiser Page, Search Results Page, or Referral Page that is different from the page an end user would access by going directly to the Advertiser Page, Search Results Page, or Referral Page; intersperse any content between the Ad and the Advertiser Page, between the page containing the Search Box and the Search Results Page, or between the Referral Button and the Referral Page; or otherwise provide anything other than a direct link from an Ad to an Advertiser Page, from the page containing the Search Box to the Search Results Page, or from the Referral Button to the Referral Page; (v) display any Ad(s), Link(s), or Referral Button(s) on any error page, on any registration or "thank you" page (e.g., a page that thanks a user after he/she has registered with the applicable Web site), on any chat page, in any email, or on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content; (vi) directly or indirectly access, launch, and/or activate Ads, Links, Search Results, or Referral Buttons through or from, or otherwise incorporate the Ads, Links, Search Results, or Referral Buttons in, any software application, Web site, or other means other than Your Site(s), and then only to the extent expressly permitted by this Agreement (e.g., while Search Results may be indirectly accessed from Your Site(s), they may only be displayed on the appropriate Google-hosted Web page); (vii) "crawl", "spider", index or in any non-transitory manner store or cache information obtained from any Ads, Links, Search Results, or Referral Events, or any part, copy, or derivative thereto; (viii) act in any way that violates any Program Policies posted on the Google Web Site, as may be revised from time to time, or any other agreement between You and Google (including without limitation the Google AdWords program terms), or engage in any action or practice that reflects poorly on Google or otherwise disparages or devalues Google’s reputation or goodwill. You acknowledge that any attempted participation or violation of any of the foregoing is a material breach of this Agreement and that we may pursue any and all applicable legal and equitable remedies against You, including an immediate suspension of Your account or termination of this Agreement, and the pursuit of all available civil or criminal remedies.
Termination; Cancellation. Subject to any third party agreements You may have with other Google customers (e.g., Your Web hosting company), You may stop displaying Ads, Links, Search Boxes, or Referral Buttons on any Site in the Program with or without cause at any time by removing the Google JavaScript or similar programming from Your Sites. You may terminate this Agreement with or without cause at any time by sending written notice of your desire to cancel Your participation in the Program to adsense-support@google.com. This Agreement will be deemed terminated within ten (10) business days of Google's receipt of Your notice. Google may investigate any activity that may violate this Agreement. Google may at any time, in its sole discretion, terminate all or part of the Program, terminate this Agreement, or suspend or terminate the participation of any Site in all or part of the Program for any reason. In addition, Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on Ads or Referral Buttons or valid impressions of Ads (in each case as measured by Google) for a period of two (2) months or more. Upon termination of participation of any Site in the Program or termination of this Agreement for any reason, Sections 3, 6 through 10, and 14 through 17 shall survive termination.
Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Site performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.
No Guarantee. Google makes no guarantee regarding the level of impressions of Ads or clicks on any Ad or Referral Button, the timing of delivery of such impressions and/or clicks, the completion of Referral Events, or the amount of any payment to be made to You under this Agreement.
No Warranty. GOOGLE MAKES NO WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WITH RESPECT TO ADVERTISING, LINKS, SEARCH, REFERRALS, AND OTHER SERVICES, AND EXPRESSLY DISCLAIMS THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR ANY PARTICULAR PURPOSE. TO THE EXTENT ADS, LINKS, AND SEARCH RESULTS ARE BASED ON NON-GOOGLE CONTENT, GOOGLE SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF SUCH ADS, LINKS, AND SEARCH RESULTS.
Limitations of Liability; Force Majeure. EXCEPT FOR ANY INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS HEREUNDER OR YOUR BREACH OF ANY INTELLECTUAL PROPERTY RIGHTS AND/OR PROPRIETARY INTERESTS RELATING TO THE PROGRAM, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THIS AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES WHETHER IN CONTRACT, TORT OR ANY OTHER LEGAL THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND (ii) GOOGLE'S AGGREGATE LIABILITY TO PUBLISHER UNDER THIS AGREEMENT FOR ANY CLAIM IS LIMITED TO THE NET AMOUNT PAID BY GOOGLE TO PUBLISHER DURING THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM. Each party acknowledges that the other party has entered into this Agreement relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties. Without limiting the foregoing and except for payment obligations, neither party shall have any liability for any failure or delay resulting from any condition beyond the reasonable control of such party, including but not limited to governmental action or acts of terrorism, earthquake or other acts of God, labor conditions, and power failures.
Payment. You shall receive a payment related to the number of valid clicks on Ads, valid impressions of Ads, and/or valid completions of Referral Events initiated through Referral Buttons displayed in connection with Your Site(s), in each case as determined by Google for its participants in the Program. If You have elected to receive Search Results, this payment will be offset by fees applicable to Search Results. Unless otherwise agreed to by the parties in writing (including by electronic mail), payments to You shall be sent by Google within approximately thirty (30) days after the end of each calendar month that Ads or Referral Buttons are running on Your Site or that Ads are running on Search Results Pages if Your earned balance is $100 or more. In the event the Agreement is terminated, Google shall pay Your earned balance to You within approximately ninety (90) days after the end of the calendar month in which the Agreement is terminated by You (following Google's receipt of Your written request, including by email, to terminate the Agreement) or by Google. In no event, however, shall Google make payments for any earned balance less than $10. Notwithstanding the foregoing, Google shall not be liable for any payment based on: (a) any amounts which result from invalid queries, invalid Referral Events, or invalid clicks or impressions on Ads generated by any person, bot, automated program or similar device, as reasonably determined by Google, including without limitation through any clicks or impressions (i) originating from Your IP addresses or computers under Your control, (ii) solicited by payment of money, false representation, or request for end users to click on Ads, or (iii) solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events; (b) Ads or Referral Buttons delivered to end users whose browsers have JavaScript disabled; (c) Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver; (d) Google advertisements for its own products and/or services (excluding payments based on completed Referral Events); or (e) clicks co-mingled with a significant number of invalid clicks described in (a) above, or as a result of any breach of this Agreement by You for any applicable pay period. Google reserves the right to withhold payment or charge back Your account due to any of the foregoing or any breach of this Agreement by You, pending Google's reasonable investigation of any of the foregoing or any breach of this Agreement by You, or in the event that an advertiser whose Ads are displayed in connection with Your Site(s) defaults on payment for such Ads to Google. In addition, if You are past due on any payment to Google in connection with any Google program (including without limitation the Google AdWords program), Google reserves the right to withhold payment until all outstanding payments have been made or to offset amounts owed to You in connection with the Program by amounts owed by You to Google. To ensure proper payment, You are solely responsible for providing and maintaining accurate contact and payment information associated with Your account. For U.S. taxpayers, this information includes without limitation a valid U.S. tax identification number and a fully-completed Form W-9. For non-U.S. taxpayers, this information includes without limitation either a signed certification that the taxpayer does not have U.S. Activities (as described on the Google AdSense: Tax Information Page located at https://www.google.com/adsense/taxinfo, or such other URL as Google may provide from time to time) or a fully-completed Form W-8 or other form, which may require a valid U.S. tax identification number, as required by the U.S. tax authorities. Any bank fees related to returned or cancelled checks due to a contact or payment information error or omission may be deducted from the newly issued payment. You agree to pay all applicable taxes or charges imposed by any government entity in connection with Your participation in the Program. Google may change its pricing and/or payment structure at any time. If You dispute any payment made under the Program, You must notify Google in writing within thirty (30) days of any such payment; failure to so notify Google shall result in the waiver by You of any claim relating to any such disputed payment. Payment shall be calculated solely based on records maintained by Google. No other measurements or statistics of any kind shall be accepted by Google or have any effect under this Agreement. The payments made under this Agreement are for use by You only and may not be transferred or in any manner passed on to any third party (i.e., distributed to Sites managed by You that require separate payments) unless expressly authorized in writing by Google (including by electronic mail).
Publicity. You agree that Google may use Your name and logo in presentations, marketing materials, customer lists, financial reports, Web site listings of customers, Search Results Pages, and Referral Pages. If You wish to use Google's trade names, trademarks, service marks, logos, domain names, and other distinctive brand features ("Brand Features"), You may do so, so long as such use is in compliance with this Agreement and in compliance with Google's then current Brand Feature use guidelines, and any content contained or referenced therein, which guidelines may be found at the following URL: http://www.google.com/permissions/guidelines.html (or such other URL Google may provide from time to time).
Representations and Warranties. You represent and warrant that (a) all of the information provided by You to Google to enroll in the Program is correct and current; (b) You are the owner of each Site or that You are legally authorized to act on behalf of the owner of such Site(s) for the purposes of this Agreement and the Program; (c) You have all necessary right, power, and authority to enter into this Agreement and to perform the acts required of You hereunder; and (d) You have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations (including without limitation the CAN-SPAM Act of 2003 and any relevant data protection or privacy laws) in Your performance of any acts hereunder. You further represent and warrant that each Site and any material displayed therein: (i) comply with all applicable laws, statutes, ordinances, and regulations; (ii) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; and (iii) are not pornographic, hate-related or otherwise violent in content.
Your Obligation to Indemnify. You agree to indemnify, defend and hold Google, its agents, affiliates, subsidiaries, directors, officers, employees, and applicable third parties (e.g. relevant advertisers, syndication partners, licensors, licensees, consultants and contractors) (collectively "Indemnified Person(s)") harmless from and against any and all third party claims, liability, loss, and expense (including damage awards, settlement amounts, and reasonable legal fees), brought against any Indemnified Person(s), arising out of, related to or which may arise from Your use of the Program, the Site(s), and/or Your breach of any term of this Agreement.
Google Rights. You acknowledge that Google owns all right, title and interest, including without limitation all Intellectual Property Rights (as defined below), in and to the Program (including Google's ad serving technology, search technology, referral technology, and Brand Features, and excluding items licensed by Google from third parties), and that You will not acquire any right, title, or interest in or to the Program except as expressly set forth in this Agreement. You will not modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from any Google services, software, or documentation, or create or attempt to create a substitute or similar service or product through use of or access to the Program or proprietary information related thereto. You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation (including without limitation the display of Google’s Brand Features with Ads, Links, Search Boxes, Search Results, and/or Search Buttons, as applicable). "Intellectual Property Rights" means any and all rights existing from time to time under patent law, copyright law, semiconductor chip protection law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law, and any and all other proprietary rights, as well as, any and all applications, renewals, extensions, restorations and re-instatements thereof, now or hereafter in force and effect worldwide.
Information Rights. Google may retain and use, subject to the terms of the Google Privacy Policy (located at http://www.google.com/privacy.html, or such other URL as Google may provide from time to time), all information You provide, including but not limited to Site demographics and contact and billing information. You agree that Google may transfer and disclose to third parties personally identifiable information about You for the purpose of approving and enabling Your participation in the Program, including to third parties that reside in jurisdictions with less restrictive data laws than Your own. Google may also provide information in response to valid legal process, such as subpoenas, search warrants and court orders, or to establish or exercise its legal rights or defend against legal claims. Google disclaims all responsibility, and will not be liable to You, however, for any disclosure of that information by any such third party. Google may share non-personally-identifiable information about You, including Site URLs, Site-specific statistics and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties. In addition, You grant Google the right to access, index and cache the Site(s), or any portion thereof, including by automated means including Web spiders or crawlers.
Miscellaneous. This Agreement shall be governed by the laws of California , except for its conflicts of laws principles. Any dispute or claim arising out of or in connection with this Agreement shall be adjudicated in Santa Clara County , California . The parties specifically exclude from application to the Agreement the United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof. Any modifications to this Agreement must be made in a writing executed by both parties, by Your online acceptance of updated terms, or after Your continued participation in the Program after such terms have been updated by Google. The failure to require performance of any provision shall not affect a party's right to require performance at any time thereafter, nor shall a waiver of any breach or default of this Agreement constitute a waiver of any subsequent breach or default or a waiver of the provision itself. If any provision herein is held unenforceable, then such provision will be modified to reflect the parties' intention, and the remaining provisions of this Agreement will remain in full force and effect. You may not resell, assign, or transfer any of Your rights hereunder. Any such attempt may result in termination of this Agreement, without liability to Google. Notwithstanding the foregoing, Google may assign this Agreement to any affiliate at any time without notice. The relationship between Google and You is not one of a legal partnership relationship, but is one of independent contractors.
4. Advertising by Google Adsense / Advertising Dengan Google Adsense
☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼
The Opportunity Of Google
How The Power Of Google Is Allowing Good, Honest, Decent, Hard-Working Men And Women Who Are Frustrated With Hype Filled Scams, Rip Offs And Ludicrous Opportunities To Have A Real Chance At Creating An Outstanding Income Working Part-Time Hours.
Now You Can Be Your Own Boss And Build Financial Security For Yourself And Your Family Despite Today’s Tough Economy In What Some People Are Saying Is The World’s Finest Legal And Ethical Method Of Carving Out A Mass Of Wealth In A Hurry
Getting into business for yourself isn’t very attractive for most people. I am sure you have heard 9 out of 10 new business ventures fail within the first 5 years. And that’s because they require buildings, equipment, inventory, employees and all sorts of hassles and complexity. It’s also why succeeding in business has been out of reach for most ordinary Americans until now.
But that’s all changed since the introduction of Google. Now anybody can get started from their kitchen table with almost no start-up capital. Why? Because Google is such a powerful vehicle...
FACT: Google has 380 million global unique users per month (Nielsen/Netratings 8/05)
FACT: Google accounted for 68.29 percent of all U.S searches in the four weeks ending May 31st, 2008 (Hitwise / June 10th, 2008)
FACT: Google is the #1 search engine in Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, U.K., U.S. (Nielsen / NetRatings 6/05)
The bottom line is, unlike most business opportunities, leveraging off the power of Google to start a business requires minimal investment of time, money and effort. It’s something which has never been available at any time in history – yet fully complies with the tough set of standards I’ve demanded of any wealth producing concept:
Must be able to get the ball rolling with minimal investment
Must be possible to begin at home without leaving your present job or interfering with family life
Must require just a few hours of spare time a week
Must be able to realistically make PASSIVE, CONTINUOUS PROFITS
And anyone with even a smidgeon of ambition can do it. Yes – finally – the unlucky ones can become lucky!
Why Am I Giving Away This Earn Google Cash System For Free?
One Reason:
To Help You Fight Back Against The Worst Economic Crisis Since The Great Depression
Over the last few months, we’ve seen unemployment levels move to their highest level in more than 14 years... the sub-prime mortgage crisis devastate property values and the quality of life in cities across the United States... and food prices go through the roof.
Throughout this, I’ve been troubled with a major dilemma: what can I do to help average Americans prosper through this nightmare of a recession which only looks set to get worse.
You see, it bothers me when I hear about Americans having to struggle to just to meet their mortgage payments... afford medical bills... get their kids to school and fight for their families.
There was a time when we didn’t have to concern ourselves with all of this. But we are now going through the worst economic crisis since the great depression.
And since I know a system thousands of people have used to make a substantial income from home or more - despite the state of the economy - I couldn’t live with myself if I kept it a secret.
And that's why I'm offering the Earn Google Cash System – a program which thousands of Americans have already used to make money – with my compliments to those who qualify.
What Earn Google Cash Is NOT
NOT Multi-Level Marketing where you try to offload over-priced products to your family, friends and work colleagues
NOT another "how-to-course" or pile of books and tapes that are all hype and no substance... or worse still, so boring they end up gathering dust on a shelf
NOT a "regular business" with HUGE expenses and HUGE headaches
NOT disruptive to your family life
NO bothering friends, family, neighbours or work colleagues (keep your new business and accumulating wealth a secret if you like)
NOT a difficult business to run. Even a twelve year old child could follow this foolproof system
NO long learning curve (no 'business school' can offer THAT)
NO special education required
NO selling sex or off-colour stuff
NO employees ever needed – no matter how much money you make
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9 Sure-Fire Ways To Increase Your E-zine's Readership
You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should
be something of interest or value to your subscribers. Most
people who enter will continually read each issue for the
results.
100% Original
Give your subscribers content they can't read anywhere else.
I'm not saying all your content has to be 100% original, but a
portion of your e-zine should have original information. People
will usually read information they haven't read before.
Was I Right?
Give your subscribers a quiz or a series of trivia questions.
Publish the correct answers in your following issue. The people
who participate will want to see if they were right.
Read All About It!
Supply news stories related to your e-zine's topic. People want
current and up-to-date news. If you can be their first source,
they will become loyal readers.
The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll
question. Have them e-mail their vote or opinion. People love
to give their 2 cents worth. They would also like to read the
results in your next issue.
Become A Jester :)
Give your subscribers a little humor now and then. Don't be so
serious, tell them a joke. If they associate your e-zine with
being happy they will want to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free
stuff online or offline. It could be software, services, sample
products, e-books etc. The freebies should be related to your
e-zine's topic. Keep the freebies coming and your subscribers
will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's
topic. The web sites should be interesting and helpful. Become
your readers miniature "Yahoo", you know how many readers
they get.
In Our Next Issue...
Get your subscribers excited about your next issue. Tell them
about upcoming articles, prize drawings, freebies etc. If they
know what's in store for them, they won't want to miss reading
your next issue.
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Secara umum, ada tiga langkah yang harus kita lakukan, Yaitu:
1. Menentukan Tema
Tema adalah hal paling krusial jika ingin menggunakan Adsense sebagai media pencari uang. Mengapa demikian? Karena Adsense hanya akan memunculkan iklan sesuai dengan content atau tema yang ada pada halaman web. Jadi, jika web Anda berisi tentang scholarship, maka iklan Adsense yang muncul di web Anda pun akan berhubungan dengan scholarship.
Sebaiknya menulis content berdasarkan tema yang benar-benar anda pahami. Misal, jika paham sekali tentang marketing online, maka tidak ada salahnya web berisi tentang Marketing online.
Namun, bagaimana dengan seseorang yang tidak memiliki keahlian khusus. Jangan khawatir, Anda bisa membuat web yang berisi direktori-direktori dengan tema tertentu. Salah satu contoh web dengan direktori yang isinya berupa link ke alamat-alamat penyedia layanan beasiswa adalah www.direktoribeasiswa.com.
Intinya, agar Anda bisa meraup dolar yang banyak, harus pintar-pintar mencari tema atau keyword yang banyak di-klik pengunjung Internet. Untuk mengetahui seberapa banyak kemungkinan keyword tersebut untuk di-klik atau rata-rata pay per click dari keyword atau tema yang dipilih, kita bisa menggunakan software yang bisa di-download di alamat-alamat berikut.
Ø www.pixelfast.com/overture
Ø www.digitalpoint.com/tools/suggestion
Ø www.Adsense-tool.com/keymarketingbuddy.php
Ø http://inventory.overture.com/d/searchinventory/suggestion/
Ø www.softnik.com
Ø www.wordtracker.com
2. Memilih Domain dan Mendaftar Hosting
Setelah anda siap dengan tema, belilah domain untuk tema tersebut. Pilih nama domain sesuai dengan tema atau keyword yang telah Anda tentukan. Untuk mengecek apakah nama domain yang Anda inginkan masih tersedia, gunakan alamat www.whois.net.
Bisa juga menggunakan layanan free domain seperti www.50webs.com, tetapi sangat disarankan untuk membeli domain sendiri dengan beberapa pertimbangan berikut:
2.1. Lebih mudah diingat. Domain gratisan selalu menyertakan alamat asalnya sehingga alamat URL yang muncul akan panjang. Domain dengan alamat www.mydomain.com tentu lebih mudah diingat daripada domain gratisan yang biasanya memiliki alamat www.my-domain.mydomain.com.
2.2. Lebih professional. Memiliki domain ibarat memiliki toko. Memilih domain gratisan ibarat memiliki warung yang hanya ‘numpang’ di sebelah toko.
Jika memilih bomain berbayar, ada banyak penyedia domain dan hosting yang bisa Anda pilih. Untuk Indonesia, salah satunya Anda bisa menggunakan paket dari www.manchesterdomain.com
3. Membuat Content
Setelah menentukan tema dan memiliki domain, Anda tentu harus mengisi content sesuai dengan tema yang sudah ditentukan sebelumnya. Berita buruknya adalah sangat dianjurkan untuk membuat content dengan bahasa Inggris. Content dengan bahasa Inggris memiliki probabilitas lebih besar dan lebih aman untuk disetujui Adsense. Bagaimana jika tidak memiliki materi tema dalam bahasa Inggris.
Don’t worry, be happy, karena berita baiknya adalah Internet kaya akan sumber content yang tidak akan pernah habis. Carilah artikel-artikel di internet berkaitan dengan tema yang dibuat sebagai bahan rujukan.
Berikut ini alamat-alamat yang bisa dijadikan bahan referensi untuk blog secara gratis :
Ø www.valuablecontent.com
Ø www.articlecity.com
Ø www.ezinearticles.com
Ø www.dotcomwomen.com
Ø www.fripp.com/articleslist.htm
Ø www.gutenberg.org
Ø www.goarticles.com
Ø www.wikipedia.org
Ø www.freshcontent.net
Ø http://www.page-generator.com bisa otomatis
Ø http://tadart.free.fr bisa otomatis
Sedangkan artikel-artikel yang diperoleh dengan membayar, yaitu:
Ø www.elance.com
Ø www.moneycashmaker.com
Ø www.adsensematic.com
Di Internet juga tersedia berbagai program pembuat content. Selain secara manual juga tersedia secara otomatis. Jadi tidak perlu repot-repot, cukup memasukkan beberapa keyword pada program tersebut, maka muncul artikel atau content yang sesuai dengan keyword tersebut.
Beberapa program yang bisa dipakai diantaranya : Adsense Page Generator, program ini bisa dibeli di www.Adsensepagemaker.com dengan harga US$ 9.95. Program lainnya adalah Adsense Exposed. Bisa dibeli dengan harga US$ 19.95.Trialnya di http://download-soft.com/Company/Developer/iPublishing-Co.htm. Bisa juga diperoleh di Goarticles dengan membeli melalui FastContent, harganya US$49.99.Demonya http://mercury.walagata.com/w/xfairguy/FastContent.zip.
Setelah content siap, carilah template untuk menempatkan content tersebut. Anda bisa menggunakan search engine untuk mencari template dengan menulis ‘free template’.
Bila tidak pakai content, hanya berisi kumpulan iklan atau advertising directory, maka bisa mencarinya di hotscripts.com atau script fileshome yang di download dari www.fileshome.com. Contoh script lain yang cukup bagus adalah Article dashboard. Dengan script ini, Anda akan memiliki situs berisi direktori artikel seperti http://www.articledashboard.com.
5.☺ Way of Making web Free of Charge / Cara Membuat Situs Gratisan☺
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20 Sure-Fire Ways To Get People To Link To Your Web Site
1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.
2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.
3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.
4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.
5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.
6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.
7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.
8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.
9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.
10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.
11. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.
12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page.
13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.
14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.
15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.
16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site.
17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.
18. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.
19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.
20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.
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I. Melakukan registrasi di 50webs.com
Langkah-langkahnya sebagai berikut :
1. Ketik alamat http://50webs.com/signup.html di URL anda untuk membuat
(sub)domain.
2. Klik free hosting pada pilihan yang ditawarkan jika ingin membuat subdomain gratis.
3. Klik use a subdomain pada langkah berikutnya. Lalu klik next.
4. Isi form yang sudah disediakan. Jika setuju dengan syarat dan ketentuannya, centang
I agree with your term and conditions. Lalu klik sigup
5. Setelah itu anda akan mendapat kiriman e-mail ke alamat e-mail yang didaftarkan tadi.
Isinya berupa informasi Username dan Password yang akan digunakan pada saat login.
Saya sarankan anda untuk selalu mengingat Username dan Password ini karena akan
dipakai setiap kali mau login.
6. Lakukan login. Lalu klik menu Add a web site
7. Tuliskan nama subdomain yang ingin dibuat pada kolom yang tersedia. Setelah itu klik
tombol Create Virtual Host. Misalnya, kolom diisi dengan nama marketing-course.
8. Jika subdomain yang anda inginkan sudah ada yang memiliki, Anda harus mencari
nama lain sampai didapatkan alamat yang belum dipakai.
9. Registrasi selesai. Sekarang sudah mempunyai web gratisan, tetapi belum terisi
content.
II. Membuat Content.
1. Buatlah folder (misalnya E:/situsku/marketing-course.50webs.com) lalu copy paste
template dalam CD buku ini pada folder tersebut.
2. Buka file index.html dengan program Frontpage, macromedia, atau HTML editor
3. Masukkan content yang sudah anda persiapkan sebelumnya. Lalu simpan kembali
(replace) dengan nama yang sama (index.html). Jika anda membuat halaman baru
(link), gunakan keyword yang memiliki nilai klik, misalnya learnmarketing.html. Anda
jangan membuat link dengan nama, misalnya link1, link2, dsb.
4. Content Anda sudah siap di-upload ke alamat situs web.
III. Meng-Upload File
Caranya sebagai berikut:
1. Buka kembali situs web yang baru saja Anda daftarkan di 50 webs.com. lalu klik File
manager pada control panel, maka akan muncul tampilan seperti pada gambar di
bawah ini.
2. Beri tanda centang pada kolom Sort by lalu file index.html dengan Delete File/Folder
3. Browse file index.html yang baru saja Anda ganti (dalam contoh ini disimpan pada
directory E:/_situsku/marketing-course.50webs.com)
4. Klik Upload files now
Sekarang,index.html sudah berisi content milik anda. Upload semua file dalam
directory tersebut.
5. Selesai
6.☺ Make a Blog / Cara Membuat Blog☺
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Build A Successful Business By Staying Connected
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your
product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.
Consider all the benefits you'll gain from talking to other business people:
Knowledge or information that you didn't have before
Advice on how to solve a current business problem
Leads to a new business project or opportunity
Joint ventures and cross promotion deals
Learn important skills that you didn't have before
Constructive criticism that improved your business
Brainstorming that sparks a profitable business idea
Encouraging and motivational statements
There are many ways to meet business people. Join business clubs and associations. Participate in on-line business-related forums, e-mail discussion groups, and chat rooms. Go to business expos and trade shows. Use your creativity to come up with even more ideas.
If you have the time, start your own networking group. You could hold meetings at a local seminar room, at a park , or at your own business building. If you want to hold meetings on-line use a private chat room. Publish a print or e-mail newsletter to keep members informed of meeting
time and dates.
Keep all your business associates' contact information all in one place. Have it organized by business type or profession for easy finding. So when you need some advice on a new marketing campaign you can call that marketing expert you met at that trade show in Ohio a
couple of weeks ago.
Networking is a surefire way to build a successful business. I have used it countless times and will continue too. I have also met a lot of business people who are now some of my closest friends.
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Apa itu Blog ?
Blog dapat diartikan sebagai buku harian "online". Wadah berekspresi melalui internet ini bisa diisi apa pun sesuai keinginan pemiliknya. Pemilik blog adalah perseorangan atau komunitas. Isinya tidak melulu cerita harian tetapi bisa berupa bisnis.
Sejarah Blog
Blog mulai muncul tahun 1990-an. Awalnya disebut "weblog" yang pertama kali diperkenalkan oleh John Barger pada 17 Desember 1997. Pada tahun 1999, istilah ini dipendekkan menjadi "blog" oleh peter Merholz. Blog mulai ramai di Indonesia tahun 2000-an. Saat ini di Indonesia sudah ada lebih dari 130.000 pemilik blog.
Penyedia Jasa Blog
1. www.diaryland.com
2. www.wordpress.com
3. www.blogspot.com
4. www.multiply.com
5. www.facebook.com
6. www.kampungblog.comBlog Komunitas
Blog yang dibuat dan diperuntukkan untuk komunitas tertentu. Misalnya, berdasarkan kesamaan minat, hobi, geografis, profesi, atau latar belakang spesifik lainnya. Salah satu blog komunitas adalah Loenpia.net.
Weblog atau web log atau blog adalah sebuah aplikasi yang berisi tulisan-tulisan yang ditulis secara periodik untuk dipublikasikan di Internet. Nah, karena medianya adalah Internet, maka siapapun yang mengunjungi blog tersebut bisa membaca semua yang tertulis dalam blog itu.
Salah satu kelebihan yang dimiliki blog adalah bisa dimiliki oleh siapa saja secara gratis-berapa pun banyaknya. Namun, meskipun gratisan, ternyata blog bisa menjadi mesin uang bagi blogger.
Fenomena berikut barangkali bisa menjadi sedikit bukti bahwa blog bisa membuat kaya pemiliknya:
Ø Marqui.com memberi imbalan $2400 dalam waktu tiga bulan untuk 20 blogger yang mempromosikan layanan mereka
Ø Nick Denton, seorang pengelola Gawker Media dari New York, juga bisa meraup ribuan dollar per bulan dengan hanya menjual ruang iklan dib log-nya.
Sebagai blogger, Anda memiliki kebebasan untuk menulis apa pun melalui blog. Cinta, keluarga, musik, binatang kesayangan, traveling, mobil bekas…ataun apapun itu. Anda juga bisa membuat blog untuk tujuan-tujuan tertentu mulai dari sekadar iseng, hobi, curhat, mencari popularitas, kampanye politik, atau bahkan mencari uang. Whatever…
Namun, jika Anda bermaksud mencari uang dengan blog, Anda harus benar-benar mempertimbangkan terlebih dahulu content yang akan Anda tulis di blog. Untuk itu, silakan Anda lihat kembali bab sebelumnya tentang tema, content, dan aturan program Adsense.
1. Cara membuat blog
Di Internet terdapat banyak sekali alamat untuk membuat blog gratis. Seperti :
www.wordpress.com
www.multiply.com
www.blogit.com
www.ebloggy.com
www.bravenet.com
www.blogster.com
www.blogspot.com/www.blogger.com
adalah alamat yang bisa Anda gunakan untuk membuat blog.
Di sini akan diterangkan salah satu saja yaitu www.blogspot.com. Berikut ini langkah-langkah cara membuat account baru di blogspot.com.
1.1. Buka alamat www.blogspot.com
1.2. Klik Ciptakan Blog Anda
1.3. Jika Anda sudah memiliki account di Gmail, bisa langsung meng-klik Silakan login
terlebih dahulu. Namun, apabila belum memilikinya, Anda harus mengisi informasi
pada kolom yang sudah disediakan. Jika sudah terisi semua klik selanjutnya.
1.4. Isikan judul dan alamat blog yang diinginkan (catatan :sesuaikan alamat blog dengan
keyword atau tema yang dipilih). Tulis pada word verification yang muncul pada
kolom yang tersedia di bawahnya. Lalu klik Selanjutnya
1.5. Pilih template yang Anda suka lalu klik Selanjutnya
1.6. Selesai sekarang bisa dilakukan posting tulisan
2. Menulis dan Mempublikasikan Tulisan di Blog
Untuk mulai menulis blog, klik Mulai Posting. Tuliskan judul tulisan pada kolom judul dan isi tulisan atau content pada kolom kosong di bawahnya. Anda bisa mengatur jenis font, rata kanan/tengah/kiri, tambah gambar, tambah video, dan lain-lain dengan menggunakan bantuan toolbar. Jika tulisan sudah siap, klik Mempublikasikan Posting.
Postinglah beberapa tulisan sebelum mendaftar Adsense. Jika ingin mengedit tulisan yang sudah di-publish, gunakan perintah edit pada posting.
7.☺ Register to Adsense / Registrasi Adsense☺
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42 Deadly Ad Copy Sins That I've Made
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don't just write one and then stop. I don't have a college degree in copywriting, but I know to learn from the mistakes and never give up.
Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:
-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-spelling mistakes
-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
-too low of price
-too high of price
Don't get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales.
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Sebelum mendaftar di Adsense, ada baiknya jika mengunjungi alamat http://www.digitalpoint.com/tools/Adsense-sandbox/. Hasil yang ditampilkan dalam web tersebut bisa memberikan ‘perkiraan’iklan apa yang memungkinkan untuk bisa muncul di halaman web atau blog Anda
A. Langkah-langkah untuk mendaftar Adsense
1. Pada halaman www.doctoradsense.com klik banner dengan tampilan berikut yang
terletak pada bagian tengah atas. Tertulis Get targeted ads on your site with Google
Adsense.
2. Klik Sign up now
3. Isikan data yang diminta sebagai berikut
Website Information
Website URL : tulis URL situs atau blog Anda
Website Language : pilih bahasa yang ingin digunakan. Misal, English
Contact Information
Account Type : pilih individual atau bisnis.
Country or territory : Indonesia
Payee name : tuliskan nama lengkap Anda
Street Address : tuliskan alamat lengkap. Alamat ini akan dipakai saat pengiriman cek.
City/town : tuliskan nama kota Anda
State : tuliskan nama propinsi di mana Anda tinggal
Postal code : Tuliskan kode pos rumah Anda.
Telephone numbers
Phone : tuliskan nomor telepon rumah Anda
4. Jika sudah terisi semua, klik Submit Information
5. Setelah itu, Google akan mengirimkan email berisi status pendaftaran dengan kalimat:
Thank you for verifying your email address. Your application has now been submitted.
We’ll review your application, check that your site meets our program policies, and
follow up with you by email in 1-2 days.
Tunggulah 1-5 hari untuk melihat apakah Adsense Anda diterima Google.
B. Status Pendaftaran
Setelah kurang lebih 5 hari setelah pendaftaran. Jika menemukan email dari google dengan subject "welcome to google Adsense", itu menunjukkan bahwa Anda sudah memiliki Adsense. Selamat! Anda sudah memiliki satu media paling mudah dan murah untuk meraup dollar lewat Internet. Di email akan muncul kalimat untuk mengaktifkan account Anda. Segeralah aktifkan account dengan meng-klik Activate your account.
Setelah itu akan terlihat hasilnya, apakah aktivasi account diterima atau tidak oleh Google. Jika yang diterima adalah pernyataan tidak diterima google, tidak perlu kecewa dulu. Cobalah lagi sampai berhasil.
Kegagalan mendaftar Adsense biasanya disebabkan karena beberapa hal berikut:
Ø nama domain atau blog tidak memiliki ‘nilai jual’
Ø Content tidak sesuai dengan aturan Adsense (lihat kembali www.google.com/adsense/policies
Ø Content tidak memiliki tema atau keyword yang menjual
Ø Terlalu sedikit content /halaman/posting
Ø Halaman blog/web memiliki banyak iklan
Ø Halaman blog/web hanya berisi banyak link, bukan content
8.☺ Adsense Code / Kode Adsense☺
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14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address
1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.
2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.
3. Give your visitors a free membership inside your member's only web site. Have them sign-up to receive a user name and password.
4. Hold a free contest or sweepstakes at your web site. Ask them to give you their contact information to enter.
5. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their questions.
6. Hold an interactive poll on your web site. Ask your visitors to e-mail you their vote or opinion.
7. Ask your visitors to sign-up for a chance to get a web site award. Have them e-mail you their contact and web site information.
8. Have visitors fill out a survey on your web site. Give them a free gift as an incentive to complete the form.
9. Offer a free online service from your web site. Have visitors fill out their contact information to sign-up to the free service.
10. Ask visitors to sign your guest book. Tell them they will get a free gift in return.
11. Offer a free affiliate program for your visitors. They will have to sign-up in order to receive marketing materials and commissions.
12. Allow visitors to submit a free classified ad on your web site. Require them to give a valid e-mail address in order to post an ad.
13. Give people who visit your web site a free course sent via autoresponder. Just ask them to fill out their contact information to receive the free course.
14. Offer your visitors free software to download. Have them sign-up to get an access code to unlock the software.
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Apabila aktivasi account sudah disetujui Google, bisa langsung login di www.google.com/Adsense dengan memasukkan email dan password yang dipilih pada saat mendaftar. Setelah login, Anda akan melihat tampilan dengan keterangan sebagai berikut :
Ø Report : berisi laporan komisi yang diperoleh member
Ø Adsense for Content : berisi kode Adsense untuk iklan
Ø Adsense for Search : berisi kode Adsense untuk mesin pencari
Ø Referrals : berisi laporan referral
Ø My Account : berisi data member
1. Adsense for Content
Adsense for Content adalah program yang akan menampilkan iklan dari advertiser (Orang yang memasang iklan di Google). Bagian ini berisi kode script yang berisi Adsense for Content atau Iklan yang ditampilkan di halaman web atau blog. Bentuk iklan yang dapat dipilih terdiri dari :
Ø Image
Ø Text
Ø Link Units
Ø Video
Ø Dan lain-lain (selengkapnya lihat di http://www.google.com/Adsense/Adformats)
Untuk mendapatkan kode (Script) Adsense for Content, klik menu Adsense for Content. Akan dijumpai pemilihan format sesuai yang diinginkan. Untuk memudahkan caranya, pedomannya sebagai berikut :
1.1. Pilihlah format text dengan cara memilih text pada Ad unit.
1.2. Pada AdLayout pilih Wide Skyscraper (160 x 600)
1.3. Pada color palettes pilih Mother Earth. Kalau ada pilihan yang lain abaikan saja dulu.
1.4. Jika langkah di atas sudah selesai, kode Adsense for Content akan terlihat, lalu kode-
kode itu kita copy. Dengan klik kanan, pilih select All lalu copy. Simpan kode ini di
wordpad atau notepad di folder khusus computer Anda. Atau paste script Adsense
dari http://Adsense-script50webs dan mengganti account Adsense milik Anda.
2. Adsense for Search
Adsense for Search adalah program untuk menampilkan mesin pencari Google di halaman web atau blog Anda. Bagian ini berisi kode script Adsense for search atau mesin pencari Google yang akan ditampilkan di halaman web atau blog.
Untuk mendapatkan kode (script) Adsense for Search, caranya sama dengan langkah sebelumnya. Klik Adsense for Search kemudian isi data tersebut saperti ini.
Ø Your site language : English
Ø Country or territory: Indonesia
Ø Search type : Google Search
Ø Logo Type : Google logo
Ø Result window : open search result in a new browser window
Setelah itu akan muncul kode for Search. Lalu kode tersebut di Copy dengan klik kanan pilih select All lalu copy dan simpan di wordpad atau notepad di folder computer.
3. Script Placement
Setelah script for content atau search Anda simpan, segera tempatkan kode script tersebut ke halaman web atau blog. Caranya sebagai berikut:
3.1. Web Page
Untuk mencoba menempatkan script pada halaman web, ikuti langkah-langkah berikut ini:
Ø Bukalah file index.html pada folder template_Adsense
Ø Klik bagian HTML
Ø Setelah muncul halaman dengan HTML, gantilah kode "pub …." dengan code Adsense milik anda.
Ø Klik preview untuk melihat tampilan sementara. Kode Adsense kadang tidak muncul jika computer offline
Ø Edit judul web (title), keyword, dan description sesuai content.
Ø Simpan. Setelah itu upload kembali file ini dengan mengikuti langkah-langkah seperti pada sebelumnya.
3.2. Blog
Untuk menempatkan script pada blog, login di http://www.blogger.com/ lalu pilih menu Template.
>. Jika format yang Anda pilih adalah Skyscraper (120 x 600), wide Skyscraper (160 x 600), atau Vertical Banner (120 x 240), tempatkan kode script di bawah bagian yang terdapat kode berikut :
gif/>
Paste di sini
>. Jika pilihannya adalah Medium Rectangle (300 x 250), Square (250 x 250), atau large Rectangle (336 x 280), tempatkan script di bawahnya.
9.☺ Technical Optimasion of Adsense / Teknik Optimasi Adsense☺
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10 Cool Ways To Attract People To Your Web Site
1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their
e-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice
people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.
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Apa yang membuat orang berlangganan Koran ? Tentu saja karena informasinya yang selalu up to date. Maka hampir dipastikan bahwa jika Anda mengunjungi suatu web atau blog, yang yang dicari tentulah isi atau informasi yang ada dalam halaman web atau blog tersebut.
Disamping kaya akan content, gunakan juga format iklan dimana pengunjung melihatnya bukan sebagai iklan, tetapi seolah seperti link halaman itu sendiri.
Untuk itu, diperlukan teknik optimasi agar Adsense Anda bisa tampil semenarik mungkin. Berikut adalah beberapa trik optimasi Adsense yang dapat dilakukan.
1. Menata Letak Adsense
Di mana Anda bisa menempatkan iklan Adsense ? Google memberi tip penempatan Adsense yang bisa dilihat di https://www.google.com/support/Adsense/bin/static.py?page=tips.html pada intinya bisa menempatkan script Adsense pada bagian-bagian berikut:
Gambar Pilihan Posisi Adsense.Lihat gambar di bawah
Script atau kode Adsense for content memiliki format sebagai berikut (nomor urut dibuat sendiri oleh penulis untuk memudahkan penjelasan):
1.1. )
1.14.)
Dari 16 poin tersebut, terdapat beberapa poin penting yang sebaiknya dipahami, yaitu :
1.2.) "pub" adalah kode untuk pemilik Adsense
1.3.) panjang iklan
1.4.) lebar iklan
1.6.) jenis iklan (text atau banner)
1.7.) channel iklan
1.8.) border atau warna iklan
1.9.) warna background
1.10.) warna judul iklan
1.11.) warna link atau url iklan
1.12.) warna tulisan iklan
2. Beberapa tip agar iklan Adsense yang Anda pilih bisa mendatangkan banyak klik dari pengunjung.
2.1. Pilih Format "Text"
Berdasarkan beberapa sumber dan pengalaman, format iklan terbaik untuk meningkatkan revenue Adsense adalah iklan dalam bentuk format text, bukan gambar (picture). Format iklan berupa gambar jarang sekali di-klik oleh pengunjung karena gambar atau banner yang muncul seringkali dianggap sebagai ‘pesan sponsor’ yang tidak ada hubungan dengan content. Berbeda dengan format text, orang merasa yakin bahwa iklan tersebut merupakan bagian dari content itu sendiri.
Lalu format text apa saja yang sebaiknya dipilih ? Format text untuk Adsense yang banyak di-klik oleh pengunjung adalah:
Ø Large Rectangle (336 x 280)
Tempatkan iklan ini pada bagian primary content. Sebisa mungkin, tempatkan di bagian atas atau tengah primary content.
Ø Medium Rectangle (300 x 250)
Format ini di samping bisa digunakan di atas atau tengah seperti large rectangle. Juga bisa digunakan jika halaman web ingin ditempatkan di bagian kanan atau kiri.
Ø Wide Skyscraper (160 x 600)
Format ini tepat ditempatkan di halaman web atau blog yang memiliki kolom di bagian kanan. Hal ini tidak lepas dari kebiasaan para pengunjung yang menggunakan mouse dengan tangan bagian kanan.
Ø Leaderboard (728 x 90)
Format ini bisa optimal jika ditempatkan di top level navigation atau bagian paling atas halaman. Kelemahan format ini adalah jika ditempatkan di suatu situs bisnis terkadang justru akan mengganggu bisnis itu sendiri.
Anda bisa melihat beberapa tampilan format Adsense di http://www.adsense-tool.com/
2.2. Jadikan Links Unit sebagai pilihan terakhir
Hal lain kecuali jika Anda benar-benar menginginkannya. Mengapa demikian ? Sebab, Anda tidak akan langsung mendapatkan dollar jika pengunjung melakukan klik pada link unit. Saat link unit di-klik, akan muncul jendela berupa link-link yang sesuai dengan kategori yang dipilih. Baru pada saat pengunjung melakukan klik pada salah satu link tersebut, pemilik web atau blog akan mendapatkan dollar.
Pilihlah format links dengan cara memilih pilihan links unit pada Ad type. Misal, pilih displays up to 5 links. Gunakan format ini untuk web atau blog yang memiliki kolom di bagian kiri atau kanan lalu tempatkan di bagian paling atas kolom. Dengan cara ini, pengunjung akan mengganggap link yang ditempatkan adalah link web atau blog.
3. Memilih Warna Text
Warna yang Anda pilih akan sangat menentukan perolehan klik. Sebaiknya, warna tulisan untuk iklan (text) disamakan dengan warna tulisan atau artikel yang ada pada halaman web atau blog. Untuk alamat URL, Anda bisa menghilangkannya. Untuk warna judul iklan usahakan untuk sama dengan warna link (jika ada). Biru cerah atau merah dapat menjadi alternative yang bisa digunakan. Untuk mengubah atau mengedit warna tulisan, Anda bisa melakukannya setelah login di https://www.google.com/Adsense/colors.
4. Memilih Border dan Background
Setelah menentukan format iklan beserta warnanya, hal penting lain yang harus diperhatikan adalah border iklan. Pilihlah border dan background iklan sesuai dengan background halaman web atau blog. Buanglah border, jadi bila halaman web atau blog berwarna putih misalnya, maka settinglah border dan background iklan dengan warna putih. Dengan begitu, tidak lagi ada border atau garis pada iklan.
Bentuk samaran inilah yang banyak mengundang klik karena iklan dianggap pengunjung sebagai bagian atau link dari web atau blog itu sendiri.
Jika background dan border tidak disesuaikan, tampilan yang muncul bisa mengganggu seperti yang bisa dilihat di http://businesshome.bravehost.com.
4.1. Langkah-langkah untuk menyesuaikan border dan background bisa Anda lakukan dengan prosedur di bawah ini.
Ø Pada Adsense setup, pilih Ad unit lalu continue
Ø Pada Adsense for content, Anda bisa menyesuaikan Adsense sesuai keinginan
dengan membuat format dengan cara memilih warna di bawah Palletes.
Sebagai tambahan, Google Adsense juga telah memunculkan format terbaru dalam iklan kontekstual yang dapat digunakan oleh publisher. Klik https://google.com/Adsense/adformats untuk melihat contoh sampel video ads dari Google Adsense.
5. Membuat subdomain dan link
Jika ingin membuat subdomain atau halaman lain, buatlah nama subdomain atau halaman tersebut dengan nama keyword. Sebagai contoh link http://www.Adsense-tool.com diberi nama dengan hosting sehingga url-nya adalah http://www.Adsense-tool.com/hosting.html dan bukan http://www.Adsense-tool.com/page1.html
10.☺ Increase Traffic For Visiting Web / Tip Meningkatkan Traffic Pengunjung Web☺
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Step-by-step instructions
You must do the right things in the right order to get high search engine rankings. Follow the tips in this checklist to make sure that your website gets the highest possible rankings. Click the blue headline bar with the symbol to open the corresponding section.
Step 1: Find the best keywords
Step 2: Optimize your web pages
Step 3: Optimize your inbound links
Step 4: Submit your website
Step 1: Find the best keywords
The basics: Why is it important to invest some time to find the best keywords?
Keywords are the words that web surfers enter in search engines to find websites. It's pointless to optimize your web pages for keywords that nobody uses in the search engines.
For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords.
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
Tips: Which keywords are good keywords?
There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Warning: What can happen if you target the wrong keywords?
If you target the wrong keywords, you will lose time and money.
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.
It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.
Action plan: What you should do now
Click the Keywords image above to open keyword tools. Use the keyword tools to find the right keywords and to see their popularity. Compile a keyword list of 10-40 keywords.
Start with multiple word keywords and then extend your keyword list. Click the "Help" image in the Keywords window to get detailed information on how to use the keyword tools.
Checklist: What you should have done (9 of 9 checked)
Make sure that you can tick all of the following boxes:
Things you should have done:
Have you focused on keywords that consist of two to four words?
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?
Have you avoided keywords that consist of only one word?
Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products?
Do you know which keywords potential customers use to find websites that are similar to yours?
Do you know the three different keyword types?
Things you should know:
One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them.
Web surfers might not use the keywords you expect. For example, people searching for "rhinoplasty" might actually enter "nose job" as the keyword. It is important to find the keywords that potential customers really use.
Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.
Don't cheat yourself. If you want to get the best results for your website, you really should be able to tick all boxes before you proceed.
Step 2: Optimize your web pages
The basics: Why is it important to optimize your web pages?
By optimizing your web pages, you tell search engines for which keywords you want to be found.
If you do not optimize your web pages, then search engines won't list your website or they will list it for the wrong keywords.
Optimizing your web pages makes sure that your website can get high rankings for the keywords of your choice.
Tips: How to optimize your web pages
High rankings on Google and other search engines are the result of optimized web page content and good incoming links. Start with optimizing your web page content.
By optimizing your web page content, you tell search engines for which keywords you want to be found. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure that your web pages don't have major HTML code errors that prevent search engines from indexing your site.
You should optimize at least six different pages of your website for different but related keywords (the keywords that you found in step 1). Do not optimize the same page for more than one or two keyword phrases.
Warning: What can happen if you do not optimize your web pages?
If you do not optimize your web pages then search engines might not be able to index your pages. In addition, search engines might not be able to find out what your web pages are about.
If you optimize only one web page of your site then it will be very difficult to get high search engine rankings. Search engines take your complete website into account. If you have many web pages that are optimized for different but related keywords than search engines will think that your web pages are relevant to a certain topic.
Relevant web pages get better search engine rankings. For that reason, you should optimize as many pages as possible for different but related keywords.
Some HTML errors can prevent search engines from indexing your web pages. If your web pages have such an HTML error, you won't get listed on search engines because search engines cannot index your pages. For that reason, it is also important to check the HTML code of your pages.
Action plan: What you should do now
Click the Optimization image above to open Top 10 Optimizer tool. Enter the URL of one of your web pages and the keyword for which you want to get high rankings.
Then select the search engine on which you want to be listed in the top 10 results. Click the "Help" image in the Optimizer window to get detailed information on how to work with the optimization tool.
Checklist: What you should have done (14 of 14 checked)
Make sure that you can tick all of the following boxes:
Things you should have done:
Does your website consist of at least six individual web pages?
Does each of these web pages contain at least 200 words of visible text?
Do your web pages contain so much text content that it is easy for web surfers and search engines to find out what your web site is all about?
Are your web pages linked so that search engines and web surfers can find all web pages of your website through the links on other pages of your site?
Does your website navigation use links that search engines can follow? Flash links and JavaScript links can cause problems.
Do you have optimized at least six of your web pages for your keywords? Each web page should not be optimized for more than one or two keywords or key phrases.
Have you made sure that the HTML code of your web pages is valid so that search engines don't have difficulty when they try to index your website?
Have you removed frames wherever possible on your website? It is very difficult to get high search engine rankings with a website that uses frames.
Have you made sure that you don't use a welcome page or intro page on your website? Many search engines won't be able to index your site if you use such a page.
Do you use as few Flash elements as possible? Search engines cannot index them properly.
Have you made sure that your website URLs don't use special characters or too many variables? Search engines have difficulty with web page URLs that contain many variables.
Do your web pages look attractive to human web surfers although they are optimized for search engines?
Would you prefer your website over a competitor website if you were a web surfer who is not affiliated with you?
Does your website have its own domain name and is it hosted on a fast and reliable web server?
Have you made sure that your web pages don't contain spam elements (hidden text, cloaking or other shady tricks)?
Do you have an "OK" for all factors in the Top 10 Optimizer report?
Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.
Don't cheat yourself. If you want to get the best results for your website, you really should be able to tick all boxes before you proceed.
Step 3: Optimize your inbound links
The basics: Why are inbound links important?
Links are one of the most important factors for high search engine rankings. It is not possible to get high search engine rankings without good incoming links!
The idea behind this concept is that search engines think that your website must be important if many other websites link to your site. The more other websites link to your website, the higher your search engine rankings will be.
If more than one website has been optimized for the same keyword (see step 2) then the page with the best incoming links will get the highest search engine rankings.
Tips: How to optimize your inbound links
High rankings on Google and other search engines are the result of optimized web page content and good incoming links. You need both to get high search engine rankings.
The number of links alone is not enough to improve your search engine rankings. It is also important that the other websites are related to your website. If the links to your website include your important keywords in the link text, then it's easier to get high rankings for these keywords.
If the links to your site include your keywords, then search engines will think that your website must be relevant for these keywords.
Warning: What can happen if you do not build inbound links?
It is impossible to get high rankings on Google or other major search engines without good inbound links. It is absolutely crucial to the success of your website that you work on the inbound links to your site.
Inbound links are extremely important for modern search engines. You cannot get high search engine rankings without good inbound links.
Action plan: What you should do now
Click the Links image above to open link management tool. Offers many tools that help you to get links from other websites.
In addition to link management tool, use semi-automatic submitter to submit your website to Internet directories. Links from Internet directories can also increase your search engine rankings.
Checklist: What you should have done (11 of 11 checked)
Make sure that you can tick all of the following boxes:
Things you should have done:
Do the links from other websites to your website contain your keywords in the link text?
Have you used semi-automatic submitter to submit your site to Internet directories?
Have use used link management tools to build inbound links to your site?
Do you get an "OK" for all aspects in Top 10 Optimizer report?
Things you should know:
Good inbound links are very important if you want to get high search engine rankings.
It is difficult to get high search engine rankings for a web page with optimized content that does not have good inbound links.
It is difficult to get high search engine rankings for a web page with good inbound links that does not have optimized content.
Links from related websites that contain your keywords will increase the ranking of your website on search engines.
Links from automated linking schemes and FFA (free for all) link pages won't help your rankings because search engines can detect them.
Links from your website to websites with a bad reputation (spam sites, linking schemes, etc.) can hurt your search engine rankings.
The PageRank number that Google displays in the Google toolbar is often outdated. If you see a website that seems to have a high quality and that is related to your website then it's okay to exchange links, no matter what the displayed PageRank is.
Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.
Don't cheat yourself. If you want to get the best results for your website, you really should be able to tick all boxes before you proceed.
Step 4: Submit your website
The basics: Why should you submit your website?
By submitting your website to search engines you invite search engines to visit your website. You ask search engines to take a look at your pages.
Tips: How to submit your site correctly
IBP allows you to submit your website to search engines, Internet directories and special interest sites (vortals or vertical portals). Only submit your website to the correct categories in Internet directories and only submit your website to a special interest site if the site matches the topic of your website.
Do not submit your website if you don't have your own domain name or if your domain name is only a redirection to another domain. Do not submit multiple domains that lead to the same web space.
Warning: What can happen if you do not submit your site correctly?
When you submit your website to search engines, you invite search engine spiders to visit your web pages. That does not mean that your website will get high search engine rankings.
If you did not optimize your web pages, it's pointless to submit your website to search engines. You won't get high rankings if your web pages are not search engine ready.
If you don't use your own domain name or if your website is hosted by an unreliable web host then it is likely that your website will not be listed on search engines. If the submitted website URL is only a redirection or a welcome page then it's also likely that search engines won't index your website.
Action plan: What you should do now
Make sure that you have optimized web pages before you use the submission tool.
Click the Submission image above to open search engine submission tool. Offers automatic and semi-automatic search engine submission.
.
Checklist: What you should have done (10 of 10 checked)
Make sure that you can tick all of the following boxes:
Things you should have done:
Does your website have its own domain name?
Have you made sure that your website URL is not just a redirection to another URL? Many search engines won't index redirections.
Is your website hosted on a fast and reliable web server? Search engines might not index your website if your server is too slow of if it is down when the search engine visits your pages.
Have you made sure that your website is not hosted on a free server? Many search engines don't index websites that are hosted on free hosting services because they often contain spam.
Have you made sure that your website URL doesn't contain special characters?
Things you should know:
It is enough to submit only the index page of your web site because search engines will find all other pages of your website through the links on your site. Do not submit all pages of your website.
The moment a search engine spider visits your website is not the moment your website is added to the search engine index. It's only the moment in which the search engine takes a look at your site.
It takes some time until search engines show your new pages in the index. Search engine spiders have to visit your web pages, they have to scan the web pages, they have to evaluate your web pages and they have to add your web pages to the index. If your website has many inbound links, search engines will index your website faster.
If you submit an unoptimized website then you won't get high rankings.
Only submit your website to Internet directories and special interest sites that are related to your website. Anything else might be considered spamming.
Can you tick all boxes? Great!
Don't cheat yourself. If you want to get the best results for your website, you really should be able to tick all boxes before you proceed.
If you follow the steps described in this checklist then your website will get the best possible rankings on Google and other search engines.
If you have a new website then it will take some time until search engines permanently list your site. Most search engines have filters for newly created websites to avoid spam problems.
Use ranking checker to check the position of your web pages over time and take a look at the other tools to get the best results for your website.
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Satu hal yang sangat penting setelah memiliki Adsense adalah bagaimana menarik sebanyak mungkin pengunjung. Percuma saja membuat banyak situs atau blog dengan tampilan (format) Adsense menawan tapi hanya sedikit orang yang mengunjunginya.
Lantas bagaimana cara mendatangkan traffic agar peluang untuk meraup dollar juga lebih besar? Rahasia terbesar untuk mendapatkan dollar dari Adsense di samping teknik SEO adalah content atau isi situs yang menarik atau manfaat yang bisa diperoleh pengunjung.
Semakin menarik isi suatu situs dalam arti pengunjung bisa mendapatkan manfaat, akan semakin sering pula pengunjung mengunjungi situs tersebut. Semakin banyak manfaat yang bisa diperoleh pengunjung, akan semakin banyak pula trafik yang akan diperoleh.
Ambil contoh Google. Jutaan orang mengakses Google karena mereka dapat mencari apa yang mereka cari melalui mesin pencari Google. Atau, apa yang membuat anda mengunjungi wordpress.com? Tentu karena Anda bisa membuat blog dengan gratis.
Jadi, ada baiknya Anda bertanya pada beberapa teman untuk menilai situs yang sudah dibuat, lalu tanyakan adakah sesuatu yang membuat mereka akan mengunjungi situs tersebut.
Selain content yang terus di-update, beberapa hal berikut akan membantu perolehan trafik.
1. Promosi Offline
Banyak orang beranggapan bahwa promosi secara offline tidak lebih baik diandingkan dengan promosi secara online. Padahal, promosi offline juga banyak terbukti mampu memberikan statistic kunjungan yang tidak sedikit. Buatlah kartu nama, stiker, dan semacamnya lalu tuliskan URL Adsense di dalamnya. Jika memiliki mobil atau motor, stiker dengan tulisan alamat Adsense Anda adalah promosi murah tanpa pajak.
2. Promosi Online
2.1. Mesin Pencari
Mesin pencari (search engine) adalah alamat pertama yang saat ini paling banyak digunakan untuk mencari informasi. Oleh karena itu, jangan mengambil resiko dengan menggunakan software yang konon bisa melakukan submit ke ribuan search engine karena ada kemungkinan akan dianggap spamming. Saran saya, untuk beberapa mesin pencari dan direktori berikut, daftarkan URL Adsense secara manual:
Ø http://submit2.jayde.com
Ø http://www.overture.com/d/about/advertisers/addurl.altavista.com/addurl/new
Ø http://www.overture.com/d/about/advertisers/addurl.alltheweb.com/add_url
Ø www.directory-search.org
Ø http://www.positiontech.com/inktomi
Ø http://www.google.com/addurl.html
Ø http://search.msn.com/docs/submit.aspx?FORM=WSDD2
Ø http://submit.search.yahoo.com/free/request
Ø http://www.addme.com
Ø http://www.freewebsubmission.com
Ø http://www.submitawebsite.com
Ø http://www.gloprom.com
Ø http://www.indocenter.co.id
Ø http://www.searchindonesia.com
Ø http://www.halloindonesia.com
Untuk pendaftaran di Google, setelah alamat URL didaftarkan melalui www.google.com/addurl.html, tambahkan sitemap.xml.
Caranya: buka notepad.exe Anda dan tulis semua syntax di bawah ini (atau copy dari file sitemap.xml dalam cd buku ini):
< xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<>
<>http://www.domain.com/
<>2005-01-01
<>monthly
<>0.8
< /url>
< /urlset>
Ganti kata "www.domain.com" dengan "domain Anda" lalu simpan dengan nama "sitemap.xml". Selanjutnya upload file ini ke server dalam root directory.
2.2. Internet Directory
Tempatkan URL Adsense Anda sebanyak mungkin internet directory:
Ø http://docs.yahoo.com/info/suggest/
Ø http://mamma.whatuseek.com/
Ø http://dmoz.org
Ø http://ask.ineedhits.com/
Ø http://submit.looksmart.com
Ø http://www.submitexpress.com
2.3. Award Sites
Ø http://cool.infi.net
Ø http://www.browsertune.com/flanga/hotspots.htm
Ø http://www.startingpage.com/html/awards.html
Ø http://www.selectsurf.com/addsite/
Ø http://www.webbyawards.com/
Ø http://www.web100.com/
2.4. Iklan baris
Daftarkan URL Adsense di sebanyak mungkin iklan baris. Carilah iklan baris di mesin pencari dengan keyword ‘free classifield ads’. Untuk Indonesia, gunakan beberapa alamat berikut :
Ø http://www.e-yellow-pages.info/
Ø http://www.iklaneka.com/
Ø http://www.jogjapromo.com
Ø http://www.iklaninternet.com/
Ø Dst…
2.5. Email signature
Pastikan agar URL Adsense terkirim setiap mengirim email dengan membuat email signature. Buatlah email signature seperti Anda membuat kartu nama, seperti contoh:
Tukul-email: tukul@yahooo.com
Learn How to Develop a $ 100,000 per year Internet
Marketing Strategy, Receive Unlimited Traffic, and Earn Multiple Streams of Income from Adsense by visiting http://www.Adsense-tool.com
Jika Anda memiliki beberapa alamat, format seperti ini juga bisa dipakai:
Reliable Hosting-
http://www.temasekdomain.com
Affiliate Marketing Has Changed – http://www.agloco.com/r/BBCY9138
2.6. Bergabung dengan Banyak Forum
Setelah menyimpan URL Adsense pada email signature, bergabunglah dengan sebanyak mungkin forum-forum diskusi dan mailing list.Jika perlu, buat email tersendiri untuk milis agar email utama Anda tidak terlalu terganggu dengan kedatangan banyak email. Jangan lupa untuk menyesuaikan Adsense Anda dengan forum atau milis tersebut.
Anda bisa mencari atau milis forum dengan mengetikkan keyword + mailing list pada mesin pencari.
2.7. Link/Banner Exchange
Lakukan pertukaran banner atau link URL dengan pemilik domain lain. Pertukaran banner atau link akan sangat membantu perolehan link popularity. Daftarkan salah satunya di www.getlinknow.com
2.8. Menulis Artikel
Tulislah artikel tentang suatu tema di situs yang menyediakan tempat untuk Anda bisa menulis. Silakan tulis di beberapa situs artikel yang ada di www.ezinearticle.com. Anda juga bisa membuat ebook berisi atrikel yang dibagikan secara gratis. Jangan lupa, pada bagian akhir tulisan sertakan URL Adsense agar pembaca yang tertarik bisa langsung melakukan klik ke link tersebut.
2.9. Autoresponder
Berilah kursus gratis, tip atau beragam informasi penting lain bagi pengunjung web Anda dengan autoresponder yang bisa Anda program sendiri. Jika mau gratisan, buatlah autoresponder di www.freeautoboot.com. Sertakan link menuju URL Adsense Anda pada setiap materi yang dibuat.
2.10. Share program
Bergabunglah dengan flixya melalui alamat http://www.flixya.com/referral/77778864 dimana Anda bisa meng-upload video milik Anda sekaligus memasukkan id Adsense. Jika sudah terdaftar, klik menu Revenue Sharing and Charity pada menu lalu masukkan Id Adsense Anda.
3. Pay Per Click (PPC)
Beragam cara di atas adalah metode untuk mendapatkan traffic dengan gratis. Kendati demikian, penulis menyarankan untuk bisa memakai layanan berbayar PPC. Mengiklankan URL Adsense dengan layanan PPC berarti Anda bersedia membayar dengan sejumlah uang yang bisa ditentukan sendiri untuk setiap klik yang dilakukan terhadap iklan Anda.
Beberapa PPC yang cukup populer adalah:
Ø http://www.findwhat.com
Ø http://www.overture.com
Ø https://adwords.google.com
Ø http://www.kanoodle.com
Ø http://www.7search.com
Beberapa layanan PPC bisa Anda lihat di www.Adsense-tool.com/payperclick.html
Hal paling penting yang patut diperhitungkan dalam beriklan melului program PPC adalah jangan menentukan biaya per klik-nya melebihi nilai yang bisa Anda peroleh dar Adsense. Jadi, cari terlebih dahulu berapa nilai keyword yang akan Anda promosikan melalui Wordtracker atau program keyword lainnya. Sebagai panduan menentukan optimasi biaya per klik, bisa menggunakan www.gotoast.com. Alamat berikut juga juga cukup membantu : https://adwords.google.com/select/TrafficEstimatorSandbox. Yang sudah terbukti handal yaitu (Google) Adwords.
4. Google Adwords
Sebagaimana telah dijelaskan sebelumnya, Adword adalah sebuah program iklan yang memungkinkan advertiser (perusahaan atau orang yamg ingin memasang iklan) melakukan promosi melalui Google dengan biaya per klik (CPC=Cost Per Click) yang bisa ditentukan sendiri. Total biaya ini akan habis setelah seberapa kali iklan tersebut di-klik oleh pengunjung.
Berikut adalah langkah jika Anda akan menggunakan layanan Google Adwords (https://adwords.google.com).
4.1. Tentukan target iklan berdasarkan bahasa dan lokasi. Tentukan di negara mana saja target iklan yang ingin dibidik. Klik add jika ingin menggunakan beberapa target negara lalu tekan continue jika sudah selesai.
4.2. Buatlah kelompok iklan. Tuliskan iklan Anda lalu pilih keyword yang bisa mewakili iklan tersebut.
> Headline : Tuliskan judul iklan Anda. Usahakan semenarik mungkin sehingga orang tertarik untuk mengunjungi iklan Anda. Contoh : Free Adsense Tool.
> Description : Tuliskan keterangan atau isi iklan. Lanjutkan di baris berikutnya jika tidak cukup. Contoh : Get Traffic Revenue
> Display URL : Tuliskan URL yang akan dimunculkan. Ini adalah alamat dimana pengunjung akan melihat tampilan alamat URL
> Destination URL : Tuliskan alamat URL tujuan. Ini adalah alamat dimana pengunjung akan dibawa ke alamat URL setelah display URL di-klik. Sebagai contoh, jika Anda memiliki URL dengan alamat www.webku.com/xxxx.html/abcad.html, Anda bisa menuliskan display URL dengan www.webku.com, sedangkan destination URL-nya adalah www.webku.com/xxxx.html/abcad.html.
4.3. Pilih Keyword
Tiap kata kunci yang Anda pilih harus berada di baris tersendiri (tekan Enter di keyword setelah tiap kata kunci atau frase kata kunci). Pastika bahwa kata kunci yang Anda masukkan memang sesuai dengan isi situs yang Anda masukan memang sesuai dengan isi situs Anda agar dapat memperoleh hasil yang maksimal dengan pembiayaan efektif
4.4. Tentukan harga
Pilih dalam mata uang apa Anda akan membayar biaya iklan lalu tentukan cost per click (CPC) beserta anggaran harian yang dimiliki. Setelah itu, buat account Adword dengan memasukkan alamat email Anda dan memilih password. Apabila Anda sudah siap untuk mengaktifkan iklan-iklan Anda, masukkan ke account Anda dan kirimkan informasi tagihan Anda.
Untuk mengetahui lebih jauh tentang Adword, beberapa alamat berikut akan cukup membantu:
Ø http://www.google.com/ads/library/maximum_effect_dec03.pdf
Ø https://adwords.google.com/select/ProfesionalWelcome
Ø http://www.google.com/adwords/learningcenter/
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Getting First Page Ranking On Google
The promised land of the SEO world is the front page of Google’s search page. The reason being is because most internet users will look at the first page results, and only the first page results. Therefore, it is imperative that you do everything you can to climb the rankings and get on the front page.
Of course talking about it, and being able to do it are two separate things. There are ways to get started towards your SEO goals. ExactFactor, is a tool that can help you keep track of the ever important page ranking, and position. You can find out how you appear in Google, based on certain keywords.
Here are a few things that ExactFactor can do for you, as you use the program:Get alerts to any email when:* Your position is up/down* Your competitor has passed you* You reached the first page in Google
You’ll also receive analysis of your website, and ways to help improve it. This is a free tool, so there real.
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Promoting Your New WebsiteBy Scott Van Achte (c) 2008
A few weeks ago I wrote about building your website from the ground up. This article did not dive into great detail on any specific topics, but rather touched on the key points you will want to address. In this article I will place most of the focus on the promotíon aspect of this previous article. Image of bullhorn saying 'Promoting Your New Website' While at times new websites can experience organic search rankings in a matter of months, for the most part, it can take well over a year before you start to see any progress, and that is if you start promoting right away! /Redirect/www.sitepronews.com/cgi-bin/ct.cgi?id=1255
Directory SubmissionBack in August I wrote about using Directory Submission to help build links. The general gist of it is to be sure that there is a high level of relevance in the directories you submit your site to, especially if it is a paid directory. Currently DMOZ still has a high level of value as it is seen as a strong authority at Google. Make the attempt to have your site listed here in the most relevant category possible. Link BuildingThere are a number of ways you can work to grow your back links. In July I wrote about 13 ways to help build links. Links are one of those strategic tools that won't ever be a bad investment. Today they play a significant role in search rankings for most industries, especially in Google. While the future will almost undoubtedly still see search value in links, even if that value declines, or disappears entirely, quality links can still help drive traffic as well, and a strong base of inbound links can deliver you customers well into the future. Explore the different ways to build links to your site. A steady progressive rise in inbound links will help Google look positively in your direction. Do not be afraid of reciprocal links either. If you are trading with highly relevant websites to your industry, then you should have nothing to be afraid of.Social MediaPromotíon largely consists of building links and becoming recognized by the search engines, but in order to help you build those links, getting your name and brand out there can really do wonders. By increasing awareness of your site and product, the public will often help create the buzz you need, and often, this can result in fresh links to your website.To help get your site in the eyes of as many people as possible, take a look into Social Media and consider creating profiles on some of the popular platforms. This can include creating a YouTube account and uploading instructional, informational, or interesting product videos. You can set up a Facebook page, and work to build a community around your product. Create a profile page on Squidoo, MySpace, and Flickr, amongst many others.These pages often act as backlinks to your site, and also help spread awareness. Be sure to keep your social endeavors updated regularly or any viewership you have will dwindle as people lose interest. If you are able to build a strong following, this can result in many individuals linking to your site and spreading the word, resulting in long term benefits for you and your site. Your use of social media does not have to be exactly about your company. For instance, let's say you sell cars. Your use of the social platform, while it may note your business, can focus on other car info including trivia, news, photos, etc. The key is to keep it relevant, not identical - you are not looking to create a mirror of your site.Article WritingWrite articles about the subject of your website and submit them to various services such as EzineArticles. Consider also writing for your blog to help grow your site content. By writing and distributing relevant articles you can create a nice cushion of relevant incoming links. By writing articles that closely match the topic of your site, and including a link back to relevant content within your site, you can help out not only with search engine rankings, but by creating an extra traffic stream for your site.Pay Per ClickWhile Pay Per Click (PPC) will not give you many long standing benefits, it can help you to start making sales immediately which in turn can give you the funds needed to promote your site via other means. If you need that immediate traffic, this is one way to get it, but at a cost, and as soon as you stop paying, your traffic stops, so it is far from a reliable long term means. In some industries however, it can pay off, so it is definitely worth considering.SummaryIn general, reference your website everywhere possible. Get links from every relevant source you can think of, issue a press release, and get your site lísted in the key directories for your industry. The more eyes you can put your URL in front of and the more relevant sites you can get to link back to yours, the sooner you will start to see progress in the search engines.For many industries it can literally take years to get those coveted first page results - in some industries it may be near impossible, but if you want a chance, you need to start promoting that new site of yours immediately.
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Properly Submitting Your Website To Search Engines
If you have a web-based business or if a significant portion of your business is performed on the internet through your website, then the best advertising and marketing is completed by submitting your website to a search engine.
No amount of press releases, newspaper or radio ads, banner ads, spam emails or newsletters will achieve the same results, although it may be effective in a small proportion.
Beware of companies that promise an automatic submission of your website to hundreds of search engines which are most times nothing more than false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.
As with many things, researching or getting referrals from other companies that have had great success with an SEO company is always the safest way to ensure that your website is going to be in genuinely caring hands. There are so many websites on the internet trying to make a quick buck by any means necessary.
Business dealings with the wrong types of people can be very cut-throat if you're not careful in considering and researching where you decide to go in finding your marketing partners for life.
Before you begin to submit your website to search engines, it is best to ensure that your websites are thoroughly designed to a professional quality using the right key words, good graphics and pictures and appropriate, relevant content. Don't submit websites that are incomplete.
While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.
The creation and growing life of your website in the infancy stages are always going to come with many great challenges. But once you have overcome those challenges and beaten the odds, you will most likely be able to repeat this pattern over and over if you wanted to do so.
You could also decide to become a consultant and help others to become better with their dealings online. They could learn from your mistakes and discoveries just as you had with your wonderful mentors.
Mere submissions alone to search engine companies will not guarantee that your site would be immediately listed and the ranking will be at the very top. Because there are thousands of new websites coming up every day and it may take quite some time before they take up your site for review by human editors.
One important factor to remember while submitting your website is to include a site map of your website which makes the crawling easy for the web robots. Search engines like Google hardly consider submissions without sitemaps.
It just makes sense to do everything that you can think of to make the robot's job in crawling your website as easy as it can possibly be from your end. It can also be referred to as optimizing your website to just flow very smoothly without hardly any interruption at all from the search engine programs that hit all kinds of dead ends and errors as people place businesses online.
There are many online companies that accept search engine submission services. You can choose to do it yourself with software packages available all over on the internet.
The best way, as with anything, is to get to know your prospective source of help and information as much as you can. Over some time this will develop in your mind as a trustworthy source that you can always depend on for a very long time, you hope.
You will hear from many users online that you should stay as far away as you can get from these automatic submission companies. This is very much the case in most of what you may stumble onto online.
I repeat that there are a few good, solid and dependable companies that you can find by knowing the right people and being associated with a good network of business minded people.
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Break Through the Frustration of Optimization
"I am an artist," the man proudly proclaimed. "I don't care," the critic proudly responded. "The frame is too large, the colors are dark and it will not match my furniture," the critic further explained.
Many times web developers experience a similar scorn but not always from humans. A site has been designed with an interface that pops with beautiful GIFs and JPEGs, dazzles with Flash and functions like a charm with JavaScript. The search engines do not care. The content, the keywords and the tags do not correspond with the criteria of the search engines. Therefore, you are ignored.
It is a struggle between art and science that frustrates many. The responsibilities of web developing -- the art -- clash with the role of the Search Engine Optimization (SEO) -- the science. That is why some companies and development firms are designating web developer and optimizer as two distinctive jobs.
Yet many smaller companies and shops still have the web developer fulfilling both roles. The problem is that optimization is becoming challenging and competitive. So here is some information to help start the optimization before, after or during the developing.
Content
It's all about the text.
Remember that optimization is all about the text. Search engines are text driven but there are still some basic HTML tags to keep in mind (i.e., h1, h2, meta tags, title tag). SEO helps improve search engine results but does not guarantee top ratings.
Patience and realistic goals will keep the frustrations low. Search engines have to crawl a site to determine what a site is about. This takes time, usually about a month, before crawls and indexing are completed by the various search engine spiders.
Take time to think (a lot) about the purpose of the website. Write down a lot of stuff in a word processing program even if it sounds silly at first. Then edit what you wrote. Edit some more, get some feedback and then start working on the keywords and keyphrases that identify the unique quality of your website.
Keywords and Keyphrases
Keywords used to be easy. Those days are gone. Keywords are highly competitive. Using two-word or three-word, maybe even four-word, phrases makes optimization less frustrating. A keyword phrase (keyphrase) helps identify the uniqueness of a website.
The keyword "game" will generate about 1 billion(!) results. The keyphrase "card game" will generate about 50 million results. That is a difference of approximately 950 million. The keyphrase "magic card game" will generate about four-million results. Time will need to be spent finding unique keyphrases but the benefits of narrowing the results, with multi-word phrases, provides a better chance of being noticed.
Keyword Density
The density formula is D = WC/KC (D = density; WC = word count; KC = keyword count)
For major keywords target 3-7% density
For minor keywords target 1-2% density
Keyword density measures how relevant keywords are in a page. The formula density = word count divided by keyword count will provide a general idea of the density percentage. For major keywords try to keep the density between three and seven percent. For minor keywords keep density between one and two percent. Try to optimize between five to ten keywords per web page.
Avoid the unethical practice of keyword stuffing. You will be penalized and possibly banned from the search engines which is worse than doing no optimization at all. Keyword stuffing uses various techniques but it is basically stuffing a page and/or meta tag with several occurrences of a keyword or keyphrase.
Keyword stuffing will result in being banned from the search engines.
Meta Tags
The meta tags are important although some will disagree. Meta tags have fallen out of favor because these tags used to be the magic solution to optimization. Not anymore. Keywords and content are more beneficial in getting a web site in top rankings. However, meta tags are still important. Meta tags are a part of the HTML and are used by most search engines to find a description of your website.
Therefore, no question about it, use the meta tags for description and keywords. Place these meta tags below the title tag on your page.
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The keyword meta tag helps you keep track of the keywords and having these meta tags give a small boost to search engine ranking. While it is true that meta tags do not perform the magic they once did it is better to have the tags than to have none. Think of meta tags like vitamins. Vitamins are not necessary for being healthy but vitamins do provide a healthy boost.
Title Tag
The title tag should be unique for every page because every page will or should have different information regarding your website. Therefore, some pages will have some but not all of your total keyword list. For example, let's say that your web site provides information about card games; one page has data about magic card games and another discusses bridge card games.
The title tag of the page with information about magic card games could have a title like Magic Card Games available at ourwebsite.com. The bridge card games page would likely have a title of Bridge Card Games at ourwebsite.com.
The name of pages should also have keywords like magic_card_games.htm or bridge_card_games.htm.
Developing websites is fun. Optimization can be a chore. Yet by focusing on content, keywords and tags you have a good start to decreasing the frustration of optimization. Granted there is more to optimization than the items addressed in this article but these are the items that can be and should be tackled first.
About the Author: Lawrence Roth in an independent web developer who owns and maintains rothline.com. Lawrence has worked on various e-commerce and website projects. Lawrence writes articles and stories to submit to online publications.
11.☺ Take and Liquid Cheque / Pengambilan dan Pencairan Cek☺
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Payments Guide
Are you wondering when your AdSense check or Electronic Funds Transfer will arrive? Or if you're going to be paid this month, or next month? We've put together this guide to explain our payment process - from the 5 critical steps to setting up your account, to an overview of the life of a payment, everything you need to know is here.
5 Steps to Getting Paid
Tracking Earnings
Payment Timelines or, "When am I paid?"
Holding Payments
5 Steps to getting paid
You must complete all the steps below to get your account set for your first AdSense payment. Keep in mind that you will need to earn $10 before you can provide your tax details, select a form of payment, and enter your PIN or phone verification number.
1. Check your address
Since payments and PINs, which we'll describe below, are sent to the mailing address in your account, it's important to confirm the accuracy of your payment address and payee name. Keep in mind, especially, that checks and Western Union payments are made out to the payee name exactly as entered in your account.
If you need to correct any information, follow the instructions in our Help Center.
2. Provide your tax information
We're required to collect tax-related information from all AdSense publishers, including publishers who are based outside of the U.S. , and we're unable to send payment to you until your information has been submitted.
You can submit your tax information within your account by clicking the Tax Information link from the My Account tab. An easy-to-use wizard interface will help guide you to the appropriate online forms. You're able to submit most forms online, and we'll give you instructions on submitting any other forms that may be required.
3. Select your form of payment
Depending on your payment address, there may be a number of payment options available to you, including checks, Electronic Funds Transfer, and Western Union Quick Cash. We suggest you review the available forms of payment to learn about each option. Once you've decided how you'd like to be paid, click the Payment Information [edit] link from the My Account tab of your AdSense account. Follow the instructions on that page to select your form of payment.
4. Enter your PIN and phone verification number
When you've earned $10 in earnings, we'll mail a Personal Identification Number to the payment address in your account. You'll need to enter this PIN into your account before we can send any payments to you. Your PIN will be sent by standard post and will take 2-3 weeks to arrive.
Depending on your location, you may also be asked to verify your phone number. As part of this process, our system will call you at a pre-arranged time, and you'll be required to dial in a verification number that appears in your AdSense account.
5. Generate $100 in earnings
When your total unpaid earnings reach $100, we'll send you a payment at the end of the next month. For example, if your total unpaid earnings reached $100 during January and you completed the 4 steps above, we would send you a payment at the end of February.
If your total unpaid earnings haven't yet reached $100, they'll roll over to the next month and accrue until they meet the $100 threshold.
Payment is disbursed within approximately 30 days of the end of the month — to see the timeline of our payment cycle, read the Payment Timelines section below.
Tracking Earnings
You can track your AdSense performance and earnings from the Reports tab of your account. The Reports tab includes two important sub-tabs: Overview and Advanced Reports, which will display day-to-day details about how much your earning from AdSense. There's also important information included in the Payment History page, which is linked from the Overview as well as the My Account tab.
The Payment History page tracks the status of previously issued payments, as well as monthly account calculations. You can click the Earnings details link for any month to view your total earnings, as well as any adjustments made to your account. Once you've qualified for a payment, and your payment has been made, you'll see it listed on this page as Payment issued. Click on the link to see the payment details as well as the exchange rate used to calculate your local currency payment, if applicable.
One of the most common questions we receive at AdSense support is, "when am I paid?" It's certainly an appropriate question, since you probably joined AdSense to earn money and not just because you like how pretty our ads are. So this section describes the AdSense payment cycle, to give you a good idea of when and how your payment will arrive.
Earnings calculated: On the last day of each month, our system identifies all accounts that have $100 or more in unpaid earnings. Earnings accrue over time, so if you earned $40 one month, and $70 the next, you're eligible for payment. All accounts with $100 or more are then sent for approval. A link with specific earnings details will be posted to your Payment History page within the first few days of the month.
Payment issued: Within the next few weeks, a Payment issued line will be posted to your Payment History page, indicating your payment has been calculated. At this time, we'll have your payment processed and sent to you.
Payment arrives: The time it takes for your payment to arrive depends on form of payment you have selected.
Standard delivery checks: generally arrive within 1-2 weeks of the mailing date in the U.S.; outside of the U.S. typically arrive in 2-3 weeks.
Secure Delivery checks: generally arrive in 5-7 days.
EFT payments: should arrive in your bank account within 2-4 days.
Western Union Quick Cash payments: available for pick-up at a local agent the following day
If there are any problems with your payment, a notice will be posted on your Payment History page. If you haven't received your payment by the 25th of the next month, you can request a reissue.
Holding Payments
If for any reason you would prefer not to receive your check, we're happy to hold payments for you. Just set up a payment self-hold in your account.
Setting a hold will stop payments and your account will continue to accrue earnings. After you remove your hold, we'll send you a single consolidated payment for all your unpaid earnings. To set or remove a hold, follow these instructions.
Please note that all changes to your hold preferences should be made by the 15th of the month. Changes made to these settings after the 15th of the month may apply to either the current or next payment cycle.
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Inilah saat yang dinanti-nantikan oleh kita sebagai member Adsense, yaitu pengambilan dan pencairan cek. Sekarang cobalah Anda login di Adsense lalu lihat berapa dollar yang sudah Anda peroleh. Namun, sebelumnya Anda pastikan bahwa alamat yang ada pada account sudah benar dan mudah dicari. Pastikan juga bahwa Anda sudah menerima PIN dari Google yang dikirim via surat. PIN dikirim jika account sudah mencapai minimal US$50.
Clickthrough value of the ads x payout rate x click through rate of the ads x web page traffic x frequency of ads
Ø Clickthrough value of the ads = biaya yang bersedia dibayar oleh advertiser (pengiklan = Adword) untuk setiap klik yang dilakukan oleh pengunjung.
Ø Payout rate = prosentase pembayaran yang akan dibayarkan Google pada setiap klik yang ditentukan oleh google.
Ø click through rate of the ads = Perbandingan antara berapa kali iklan tersebut di klik pada periode waktu tertentu dengan berapa kali iklan tersebut tampil dalam periode waktu yang sama.
Ø web page traffic= jumlah pengunjung yang mengunjungi halaman web tersebut dalam satu hari.
Ø frequency of ads = berapa kali iklan tersebut tampil di suatu halaman web.
Contoh perhitungan $ 50 sehari :
Ø Web page traffic = 100
Ø Click through rate of the ads = 0.10
Ø Clickthrough value of the ads = 0.20
Ø Payout rate = 0.5
Ø Frequency of ads = 50
Nah, ternyata revenue yang Anda kumpulkan sudah mencapai minimal US$ 100, ada dua pilihan, apakah Anda akan langsung mengambilnya atau menunda sampai dollar Anda lebih banyak lagi ? Jika ingin menunda, klik saja Hold pada Adsense. Sebaiknya mencapai minimal $ 500, karena biaya pencairan di Indonesia cukup mahal. Jika Anda ingin langsung mengambilnya, ada beberapa pertanyaan yang harus dijawab terlebih dahulu, yaitu :
a. Are you U.S person for example a U.S. corporation, a U.S. partnership, a U.S. citizen or resident alien ?
Jawab : No.
b. Do you have U.S. Activities related to your participation in Adsense ?
Jawab : No.
Setelah itu klik submit lalu masukkan nama Anda pada kolom Signature of Publisher or duly authorized representative of Publisher.
Untuk melihat responnya, tunggulah 1-2 minggu. Jika cek tidak kunjung datang, silakan Anda kontak ke pengelola Adsense melalui email. Apabila sebaliknya, segeralah cairkan cek tersebut melalui bank-bank berikut : Citibank, Bank Niaga, BRI, Lippobank atau BCA. Perlu diingat bahwa masing-masing bank memiliki peraturan plus biaya yang berbeda untuk pencairan cek dari luar negeri. Terkadang, suatu bank mensyaratkan harus memiliki rekening di bank tersebut terlebih dahulu.
Untuk BRI berkisar antara Rp. 200 – 300 ribu dengan lama pencairan kurang lebih satu minggu. Untuk bisa lebih berhemat dan waktu lebih cepat gunakan jasa pencairan cek dari Google Adsense di www.kioscek.com.
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What is a keyword?
It's anything people type into a search engine. It could be made up of one word or several keyword phrases joined together. Every person uses their own method of searching, and that makes anticipating those keywords that will connect their websites with the right visitors very difficult. Keyword research starts with the understanding that finding lots of related keywords that deliver targeted traffic is the ultimate goal of any keyword research.
Sending thousands of visitors to a site who have no interest in your product, let alone in buying it, is just wasted effort and doesn't do any good for your business. If possible, we want to find the customer who has a clear knowledge of what they want and is close to buying something soon.
We would ideally want a few visitors who are seriously looking to buy in the near future. In order to achieve this, we want to find the least competitive keywords with the highest number of searches that are the most relevant to our website.
If you are just starting out, it definitely would be to your advantage to target lower competition terms. Having success with low competition terms will lead to increased confidence to target more competitive terms with higher search volumes.
Thinking like your customers
Thinking like your customers is easier said than done.
All merchants are guilty of thinking in terms of features and specs of the products and not thinking in terms of benefits it can provide to the customers.
You know your business and market too well. The industry jargons and slang are in your every day language. No wonder when you start your keyword research you have a very narrow keyword focus. You become your own worst enemy in exploring other ideas.
Here is an example: what is the most popular search term, "cheap flights," "cheap seats," "low fares" or "discount fares"?
As you can see it's not that simple to pick the best keywords, is it?
The hardest part of keyword research is to keep an open mind about all possible search methods people might use to look for the same thing. Keyword research is part science, part intuition, and imagination. Since we can't get into the heads of every possible potential visitor to your site who may be interested in your products or services, we have to rely on keyword research tools to tell us what people actually search for and how often.
There are a handful of very powerful keyword research tools that are worth using, but the amount of information you can mine from them is mind boggling.
Another great resource for proven keywords is to look at your competitor's website. We are talking about finding the highest ranking competitors on the search engines using your target keywords. Once you find the top 5-10 competitor sites, perform a quick review of their keywords on the web pages.
This can be a lengthy and slow process, but luckily there are free Keyword Analyzer tools that can dig up keywords from your competitor's sites in a snap. We'll cover in detail how the Keyword Analyzer can be used to add hundreds of keywords to your keyword research project.
Keyword research is like a job interview process
In order to find the right candidate you may need to interview hundreds of applicants to find the perfect fit for the job. Well, the keyword research process is very similar; you have to cast a widenet first to capture all the possible combinations of keywords known to man. Even then, it's almost guaranteed you will discover new keywords you have missed in the original research only a few weeks earlier. What this tells us is the keyword selection and refinement process never ends, or at least it should not end until you are happy with the number of visitors you are receiving to your site.
Where and how to look for keywords
In order to find the best keywords for our website we need to gather information from a variety of resources. Some of these resources may include:
Brainstorming: Getting your brain to go on a magic carpet ride is one of the best ways to find relevant keywords for your website. Don't just settle for asking the obvious question, what does my website sell? Ask questions such as: "What is this product made up of?" or "Who is using my services?" or "What problems do my products solve?"
Finding the main and secondary keyword phrases should take less than a month for even 2 or 3 websites. This does not mean your keyword research has ended forever, but finding the 4-5 word long secondary key phrases can be done with the free keyword research tools if your budget is tight.
Free keyword research tools: You can gain access to the powerful and free Google external keyword tool to expand your keyword list. Unfortunately the Google external keyword tool only gives a search volume indicator instead of the actual search numbers. Another very valuable feature in Google external keyword tool is the "Site-Related Keywords" finder. By simply entering the website URL of your competitors, you can find out in seconds which keywords they target on their web pages.
Another free keyword research tool available without creating an account is the Overture keyword inventory . As of now, August 2007, this tool only shows the January 2007 search volumes as it's being phased out, but Yahoo! is promising a replacement. If you have a Yahoo! Search Marketing account you can still gain access to their keyword tool albeit without the search volume numbers.
Related search terms suggestion tools: One of the fastest ways you can find hundreds of related keywords is to use online lexical or thesaurus tools.
Creating a large initial keyword list that includes a large number of synonyms and acronyms is essential to effective keyword research. Discovering related phrases that are not simply stemming from the original keyword term is a cornerstone of semantic latent indexing . Semantic indexing can be described as the grouping of related documents based on not only direct relationship between words, but the meaning of the words as well.
Some of the search engines provide a related search command list in their search results. Try Clusty by entering a search command and take a look at the "clusters" side bar. You can get dozens of ideas from the keyword clusters by playing with different combination of keywords. You can also visit Technorati a well known blog aggregator and social media tagging site to help unlocked your brain and generate new keywords. Enter a search term and observe the "Related tags" section directly under the search results.
Visitor statistic reports: These can be generated from web server log files or from script based visitor statistic programs. This can help you uncover new keywords for your website by discovering what the visitors are typing into the search engines to find your websites. In some cases, you'll find keywords you didn't expect to come up for in the search results. You should further research those keywords and uncover new keyword niches.
Site search engines: This can be a great source of new keywords and a potential data mining source. As well as further analysis of the average number of keywords, keyword length and other important keyword metrics.
Top ranking competitors: These websites are already well optimized and contain keyword rich web pages. Why not leverage their efforts and harvest the best keywords for your own website? With the help of the SEO Studio keyword analyzer you can extract hundreds of keywords from their META keywords and HTML page content in seconds.
A few examples of good keyword selection practices
Selecting the best keyword takes experience and a little know how, but it's always helpful to see how the pros do it, so here are a few basic steps for keyword selection.
Using your favorite keyword research tool Wordtracker, Keyword Discovery or the Keywords Analyzer, type in the main keyword phrase. Start with the broadest possible search terms, this way there is less chance of missing keywords that might otherwise be overlooked.
Look for 2-4 word key phrases that have at least a daily search volume of 200 or more. Since the top 3 sites will receive 60 of all searches, it follows you can expect at least 120 or more unique visitors for those keywords phrases. In some cases, you may want to lower the minimum search volume threshold to as low as 50 if the search term is well targeted for your business.
At this point you should have at least 20-30 really good secondary keywords in your basket.
Hopefully most of the keywords you have selected will have little competition. Some of the keyword tools we have recommended will also tell you the amount of competition for each keyword, but you can also verify these numbers manually by typing the search terms into the search engines with quotes.
It's very important that you use quotes around the keywords to let the engines know you are looking for an exact match. The rule of thumb we use to assess keyword competitiveness is around "100,000" websites. Anything above a hundred thousand results is fairly competitive and requires a fair amount of optimization and link building.
12.☺ FAQ☺
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Increase Your Credibility With Web Site Awards
Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win. Awards are great to display on your Web site because they will give your business
more credibility to your visitors and customers.
Some things your Web site could be awarded for are:
Web Design
Content
Load Time
Web Features
Ease of use
Originality
If you think you have a chance to win one of these awards submit your Web site to the sites that give out web awards. Visit other peoples Web sites and see what awards they have won. Only register for awards that are related to the content of your Web site;
this helps promote your site to your targeted audience.
Before you register to win an award, make sure your Web site is ready. Your sites content spelling and grammar should be correct. It should be easy to navigate through your Web site. Graphics should be related to the content on your page.
Create your own awards site for other Web sites. Give the winners a graphic or text link to place on their Web site when they win. This will link your Web site to theirs and draw more traffic to your Web site.
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Berikut adalah beberapa hal yang sering ditanyakan oleh mereka yang baru pertama kali mengikuti Adsense. T = Tanya, J = Jawab.
T 1 : Berapa modal yang harus dikeluarkan untuk bergabung dengan Adsense ?
J : Gratis, tidak perlu membayar ke Google untuk bisa mendapatkan Adsense
T2 : Bagaimana agar bisa diterima ?
J : Buatlah blog, website, atau portal. Isilah content berbahasa Inggris dengan
Keyword yang memiliki nilai jual.
T 3 : Mengapa Adsense saya ditolak ?
J : Kegagalan mendaftar Adsense biasanya disebabkan karena beberapa hal berikut,
nama blog atau blog tidak memiliki ‘nilai jual’, content tidak sesuai dengan
aturan Adsense (lihat kembali www.google.com/Adsense/policies), content tidak
memiliki tema atau keyword yang menjual, terlalu sedikit content/halaman/
posting, halaman blog/web memiliki banyak iklan atau halaman blog/web hanya
berisi banyak link, bukan content.
T 4 : Bagaimana jika ditolak ?
J : Buatlah blog, website, atau portal yang baru lalu daftarkanlagi.
T 5 : Bagaimana jika blog, website, atau portal yang saya miliki berbahasa Indonesia
J : Jika blog, website, atau portal yang sudah dimiliki sudah memiliki traffic
kemungkinan bisa saja. Namun untuk memulai, sebaiknya mulai mendaftar
dengan content berbahasa Inggris terlebih dahulu. Setelah Adsense diterima,
cobalah memasukkan kode Adsense ke situs berbahasa Indonesia.
T6 : Jika sudah diterima, haruskah mendaftar Adsense lagi untuk blog, website, atau
portal yang lain ?
J : Tidak perlu, karena script Adsense bisa langsung ditempatkan di blog, website,
atau portal yang lain.
T7 : Mengapa CPC saya kecil ?
J : CPC dipengaruhi oleh bid yang dipasang oleh advertiser di Adwords. Bisa jadi
mereka megubah besarnya pengeluaran untuk Adwords di waktu-waktu tertentu.
T8 : Bisakah saya klik iklan saya sendiri dari computer atau tempat lain seperti
warnet ?
J : Bisa saja, tetapi sangat riskan kerena bisa di banned
T9 : Mengapa di iklan saya muncul iklan layanan Publik (PSA)
J : Bisa jadi iklan Anda di banned atau content tidak memiliki keyword dan isi yang
memiliki ‘selling point’.
T10: Bagaimana bisa tahu bahwa iklan saya di banned
J : Anda akan mendapat email dari Google. Dengan begitu, Anda tidak bisa login
Lagi.
T11: Jika sudah di banned, bisakah mendaftar lagi ?
J : Bisa, tetapi dengan blog, website, atau portal yang baru.
T12: Bisakah saya mengambil uang sewaktu-waktu ?
J : Bisa, asalkan jumlahnya sudah mencapai minimal US$ 100
T13: Bagaimana cara mengambil dan mencairkan uang ?
J : Jika account sudah mencapai US$ 50, Google akan mengirimkan PIN melalui
surat. Setelah PIN diterima, login ke Google Adsense, masukkan PIN tersebut
lalu klik menu untuk mengambil uang.
T14: Mengapa saya belum menerima nomer PIN, padahal account sudah lebih dari
US$ 50 ?
J : Tunggulah sampai kurang lebih 1,5 bulan. Jika masih belum menerima surat dari
Google, segera email ke Google.
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Are You Making These Web Analytics Mistakes?
Web analytics are already important to online businesses, but that importance is on pace to grow significantly as search engines evolve, making it harder for traditional search engine optimization tactics to drive traffic to your site. What analytics mistakes are you making?
Google is talking about getting more personalized, and Yahoo is already doing all kinds of experimental things with search results, by opening them up to third parties. The coming year is going to be a lot different in terms of how we obtain search engine traffic, which is why you're going to have to look at some other things, and that is means a lot of analysis on your (or your marketer's) part.
Bryan Eisenberg posted an interesting article the other day at the Microsoft AdCenter Blog, which looks at the seven biggest mistakes of web analytics. They are as follows:
1. Improper Implementation
2. No Goals Setup
3. No Segmentation
4. Paying Too Much Attention to Irrelevant Data
5. Not Setting up Milestone Events Documentation
6. Not Combining Quantitative Data with Qualitative Data
7. Not Taking Action On the Data
First of all, if you are not implementing your web analytics tools correctly, than you're probably accomplishing nothing but wasting time. "Common mistakes include: untagged pages, untagged or wrongly tagged transactions (i.e. transaction page is tagged like a regular page) and passing wrong values (especially for advanced tools like SiteCatalyst). In fact, several web analytics vendors websites also have these common errors," says Eisenberg.
The Fundamental Server: Everything You
Need Inside and Outside the Box - LearnMore
With regards to number two, you have to have goals to achieve them. "Approximately 80%, of implementations have no goals setup," says Eisenberg. "If you can’t define what is valuable to you, then how do expect to increase your results?"
Indeed. Anyone can set up their analytics tools, but how is it going to help if you don't know what you're going for? Once you have a goal, you can figure out what you can do better to help you reach it.
I'm not going to retread the entire article, but I do recommend reading it if you operate an online business or just have an online presence for your business at all. I will skip down to number seven though - Not taking action on the data. This is the key mistake. What's it all for if you don't do anything about it?
The whole point of using analytics tools is to determine your strong points and weak points. You can then look at your weak ones and figure out what you need to do to improve them. The valuable data obtained from analytics tools is all too often ignored though. Maybe a lack of time is the issue, but you'd better make time for it if you hope to continue succeeding online.
Competition is all over the world, when you're online, and getting people to your site is not going get any easier. It's time to do some testing, some researching, and some analyzing. Then of course take some action.
13.☺ Daftar Istilah-Istilah Dan Situs Pendukung ☺
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8 Ways To Get People To Visit Your Web Site Again And Again
1. Polls
Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results the next day or week on your web site.
2. Prize Drawings
Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results.
3. Original Content
Give your visitors content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your web site should have original information.
People will usually read information they haven't read before.
4. Quizes
Give your visitors a quiz or a series of trivia questions. Post the correct answers weekly on your web site. The people who participate will want to come back to your site to see
if they were right.
5. News
Supply news stories related to your web site topic. People want current and up-to-date news. If you can be their first source, they will become repeat visitors to your web site.
6. Jokes
Give your visitors a little humor now and then. Don't be so serious; tell them a joke. If they associate your web site with being happy they will visit again and again.
7. Free Stuff
People love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regulary.
8. Directories
Tell your subscribers about Web sites related to your web site topic. The web sites should be interesting and helpful. Become your readers web site directory and they will come
back.
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1. Adsense : Layana iklan dari Google yang memberi kesempatan kepada para
pemilik situs, blog, atau portal untuk menyewakan space bagi iklan tersebut.
2. Adsense for Content : Iklan Adsense yang dipasang di dalam suatu halaman situs,
blog, atau portal milik publisher.
3. Adsense for Search : Form kotak pencarian Google yang ditempatkan di halaman
situs, blog, atau portal milik publisher.
4. Ad Units : Iklan Adsense
5. Advertiser : Orang atau organisasi yang mengiklankan produk atau jasa melalui
Internet (Google).
6. Channels : Kode yang dapat diberikan pada Ad Units, Link Units, Adsense for
Search, dan Referrals.
7. Clicks : Jumlah klik pada Ad Units milik publisher
8. CTR (Clickthrough Rate) : Perbandingan antara jumlah klik yang diterima suatu
Ad Units dengan jumlah tampilan Ad Units tersebut. Sebagai contoh, satu Ad Units
ditampilkan 50 kali dan di-klik 10 kali akan memiliki nilai CTR sebesar 20 %
(10:50).
9. CPC (Cost Per Click) : Jumlah uang yang akan didapatkan oleh publisher jika Ad
Units di klik oleh pengunjung.
10. eCPM (Effective CPM) : eCPM atau CPM (Cost Per Million) adalah
perbandingan antara jumlah pendapatan publisher dengan jumlah page impression
(per 1000) didapatkan dari iklan. Sebagai misal, publisher yang menghasilkan
$ 100 dari 10,000 impression akan memiliki nilai CPM sebesar $ 10 ($ 100/10).
11. Page Impression : Jumlah yang menunjukkan berapa kali halaman yang
mengandung Ad Units dibuka oleh pengunjung.
12. Publisher : Pemilik situs, blog, atau Portal.
13. Referrals : Pendapatan publisher yang diperoleh dengan mengajak publisher lain
bergabung dengan Adsense.
Keyword Tools
Ø SEO Book Keyword Research Tool : http://tools.seobook.com/general/keyword/
Ø Google Keyword Suggestion Tool: https://adwords.google.com/select/KeywordToolExternal
Ø Google Traffic Estimator : https://adwords.google.com/select/TrafficEstimatorSandbox
Ø Google Search Suggestion : http://www.google.com/webhp?complete=1&hl=en
Ø Yahoo!Keyword Suggestion Tool : http://inventory.overture.com/d/search/tools/bidtool/?Keywords=casino&mkt=us&lang=en_US
Ø Digital Point Keyword Suggestion Tool : http://www.digitalpoint.com/tools/suggestion/
Ø Keyword Discovery : http://www.keyworddiscovery.com/
Ø Good Keywords : http://www.goodkeywords.com/
Ø Adwords Competitive Analysis Software
Ø AdArchiver: http://www.adarchiver.com
Ø AdGooroo:http://www.adgooroo.com
Ø Google Adword API : http://www.google.com/apis/adwords
Ø Google Website Optimizer: http://service.google.com/websiteoptimizer/
Ø Keyword Verification:http://marketleap.com/
Iklan Baris Indonesia
Ø http://www.e-yellow-pages.info
Ø http://www.iklaneka.com/
Ø http://www.jogjapromo.com
Ø http://www.iklaninternet.com/
Ø http://www.iklan-25.co.id/
Ø http://www.iklanmini.com/
Ø http://www.iklanmini.co.id/
Ø http://smsiklan.indonesia.info/
Ø http://www.infomlm.com
Ø http://www.iklanbaris.co.id/
Ø http://www.iklanumum.com
Ø http://smsiklan.detik.com
Ø http://iklanbaris.kemana.com/
Ø http://www.bekas.com
Ø http://www.astaga.com/
Ø http://www.gadogado.com/
Ø http://www.iklanbaris.com
Ø http://www.infoindonesi.com/
Ø http://www.iklanmedia.com
Ø http://www.iklaniklan.com
Ø http://www.iklanbandung.com
Ø http://www.iklanponti.com
Ø http://www.bisnisjakarta.com
Ø http://www.endonesia.com
Ø http://www.yellowpages.co.id
Forum Komunitas
Ø http://www.cbn.net.id
Ø http://www.indosiar.com
Ø http://www.forumbisnis.qn.com
Ø http://www.12.co.id
Ø http://www.plasa.com
Ø http://www.yahoo.co.id
